The holidays are a festive time for many people, but it’s even merrier for e-commerce businesses as the sales skyrocket thanks to the market’s tendency to go on a seasonal shopping spree.
As people look for items to capture the festive spirit, e-commerce brands can spread the holiday cheer by incorporating design tweaks that can help put your best deals forward for your consumers:
Tip #1: Make it a Festive Shopping Experience with a Christmas-Inspired Home Page
There’s a reason people go to parties or events dressed for the occasion, so it makes sense for businesses to revivify the website to match the holidays.
You don’t need to go all out by starting the code from scratch but incorporating wintry-themed elements using Christmas colours, font styles, illustrations, and more can do wonders for enhancing your site’s visual impact.
These design choices can evoke the desired emotion from your market, allowing you to leverage the holiday rush by enhancing your exclusive holiday products’ appeal.
Tip #2: Grab Attention with a High-Converting, Festive CTA Button
If you don’t want to invest in a web redesign, you can incorporate subtle festivities by swapping the CTA buttons with something representing your participation in spreading the holiday spirit. Adoring the buttons with snowflakes, garlands, fairy lights, cornucopia, and other wintry-themed icons can instantly pop out of the page and make your CTA significantly more compelling.
Jazzing up the CTA button is a simple yet powerful way to encourage your customers to take action, allowing you to increase the likelihood of boosting your conversion rate and sales for your products.
Tip #3: Improve Your Website’s Mobile Responsiveness
There’s no doubt that most web search traffic is done using mobile devices, but the activity is about to spike to greater heights during the holiday season. With more people browsing for the best e-commerce brands for their gift shopping, it’s crucial to adapt your website to a mobile-friendly design.
Limiting your website to desktop users will cut you off from a potentially massive audience, so stay on top of the holiday rush by ensuring every graphical element in your site is mobile-friendly.
The Bottom Line: Decking Your E-Commerce Website with Christmas-inspired Design to Maximize the Holiday Rush
The holiday is just around the corner, which means businesses need to deck out their websites to capture the season’s spirit and make the most of the year’s merriest time for businesses.
In a time when the sale numbers can go sky-high, incorporating elements that build the momentum for the holiday rush is the only gift worth giving for your e-commerce business.
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Websites are a cornerstone of every business’ success in today’s internet-driven landscape, making its web design a key element in your growth. We’re a high-quality web design company in Perth, Australia, who strive to provide results-driven web design solutions that can ensure your site looks and feels premium.
Integrating the right design elements is critical to your lead generation and conversion strategy, so get in touch with us to enhance your website today!