3 Innovative Ways to Generate Leads for Your Fitness Business

lady searching online ways to bring in new leads for her fitness business

Are you struggling to generate leads?

There are so many ways to reach new clients, but sometimes the usual tactics can feel a bit overdone. We’ve outlined a list of three innovative ways to generate leads for your fitness business.

1. Utilise your mailing lists

If you offer a valuable tool, like access to fitness videos or an eBook, you’ll likely have people signing up for your mailing list. Once you’ve compiled a mailing list, half the work has already been done for you. With your pool of cold leads, you can create different mailing lists according to buyer personas and send out tailored email campaigns.

When you provide an offering in return for someone signing up to receive news from your company, you will eliminate the need to spend time trying to find new individuals who are interested in your services.

Even with all other types of digital marketing, email advertising surprisingly still ranks as number one. Email marketing gives businesses the ability to send targeted message through different mailing lists. Plus is cost-effective and provides measurable results.

2. Create partnerships

Other professionals interested in promoting wellbeing might want to become a part of your network. A lot of nutritionist, chiropractors, massage therapists, doctors, and naturopaths have a go-to personal trainer they recommend. Working with other professionals in your community and referring your clients to them can be mutually beneficial.

As a bonus, you’ll be able to provide your clients with a larger wealth of knowledge and be able to confidently recommend other professionals who can help them with their health and fitness goals.

Are you wondering how you can start creating these partnerships? You can begin by creating a list of related services your clients might be interested in and then researching the best professionals in your area. Email, phone calls, and LinkedIn are some of the best ways to reach out to build professional relationships.

3. Use referral programs

Referral programs can be a bit of work and sometimes require a financial investment, but they might just pay off for you. When you use referral programs, you’re more likely to find clients who are actively looking for your services. Here are couple of ideas of how you can use a referral program to your benefit:

  • You can offer an incentive if a client refers a certain number of individuals to your business (this incentive would be for referrals only and not necessarily for signups)
  • You can offer an incentive each time a client refers an individual who signs up for your services

You’ll need to define your incentive. Are you going to give away a free session? Are you going to provide a discount? Will you give your client a gift voucher? Choose what will work best for your budget and will provide you with the best results.

Need some more tips?

Lethal can help you with web design, graphic design, social media, SEO, and more. If you have questions about how we can help your fitness business grow, give us a call at 0438 141 977.