Setting up a business website doesn’t automatically mean you will boost your sales, expand your reach, and attract more customers. You need to prioritise making it as presentable as possible, and the best way to do that is to utilise modern web design that reflects your branding.

Your website design affects your success more than you think. It lets you create a first impression on your visitors, sets you apart from your competitors, and helps you gain the consumer support you need to scale. To learn more about modern web design elements that you can incorporate into your website, read the list below:

  1. White space

Cramming content into a small amount of space can make your content challenging to read and understand, and your website difficult to navigate. To boost your content’s readability and help your visitors create their user experience more convenient, use white space.

White space, also known as negative space, refers to the amount of empty space that acts as a buffer between all your page’s elements, such as images, icons, typography, sidebar, margins, copy, and more. They provide balance and serve as rooms to “breathe,” which help your users pay attention to more meaningful content and website elements.

  1. Relevant colour palette

Colour schemes are crucial in modern web design. Using a strong colour palette can help you create a cohesive look that suits your branding.

Suppose your business uses both primary and secondary colours. In that case, you can have freedom when exploring or creating new elements for your website, such as your homepage, landing pages, blogs, and more.

Remember that adding too many colours on your website can be visually distracting to your visitors. The number of colours you use in your web design is essential, so a good rule of thumb is to incorporate only at least two to three colours into your major web design elements. If you are having a hard time deciding which colours to use, consider working with an experienced web design team.

  1. Valuable calls-to-action

One way to make your website successful is to turn your visitors into leads and customers. To do this, add valuable calls-to-action (CTA) to your website. They can come in various forms, such as free consultations, free product forms, free downloadable ebooks, email newsletter subscriptions, and more.

By adding “Buy now,” “Subscribe to our newsletter,” or “Place your order” to your website, you can connect more with your target audience, especially those who are interested in your content, products, and services. After establishing this connection, you can retain a relationship with these visitors using CTAs.

Make sure that your CTAs are strategically placed and eye-catching. This way, you can successfully convert your visitors into customers.


A sleek and well-designed modern website can help you attract visitors, keep them engaged, and encourage them to browse your website longer. It can also help you present your business more professionally and boost your website’s functionality. Therefore, you need to prioritise having an effective web design. All you have to do is incorporate the elements listed above into your website and partner with skilled web designers like us.

If you’re looking for the best web design company, then you’ve come to the right place. At Lethal Digital, we specialise in web designs that can drive engagement and propel your business forward. We serve clients in Perth and beyond! Contact us to request a quote!