When you launch a website, the last thing you want is for visitors to exit right away.
The main purpose of having a site, after all, is to promote your products and services. When visitors chance upon your site and are inclined to hit exit right away, then you must be doing something wrong. A good website is one that is aesthetically pleasing, easily browsable, and has enough relevant content that will pull in the users to spend more time on it.
A successful website has the capacity to attract more visitors, all while enticing them to spend more time navigating the site, as well as encouraging revisits. This goal, however, can only be achieved by strategically planning the growth and expansion of your website. Ultimately, the hardest target is to convert a site visitor into a paying customer. The next is ensuring your customers’ lifespan by making them revisit your website repeatedly.
To help you achieve this, here are some tested and proven methods by which you can enthral your customers to revisit your business’s website:
1. Create engaging content
Do you want your customers to keep coming back for more? Give them a reason to do so. You can easily do this by publishing relevant and engaging content that matches their interests. While the norm of most successful sites is to follow a regular content plan, you may want to up the ante by incorporating a small segment of entertaining and exciting content people will find fun. That way, you can boost your return-visitors count even further.
2. Put an emphasis on new content
Many of us are usually enticed by new, shiny things. If you have something new to offer, you may want to add a dedicated section, ideally a large homepage banner, to catch the attention of visitors easily. If you want to make it more subtle, you can have a list of new products in chronological order to make sure that your visitors know that what they’re looking at is new. Don’t forget to make it fresh and unique, though, so that people will have more reasons to keep coming back.
3. Ensure that your site is intuitive and well-designed
Not to be blunt, but no one will want to visit an ugly and clunky website. It would be best if you made the website design clean, simple, pleasing to the eyes, and easy to navigate. It’s easy to include dynamic content and bold animation, but it’s always best to focus on the essentials. When designing your site, opt for clean yet eye-catching colours, readable fonts, and vibrant images and video. Additionally, make sure that there is enough whitespace so that the content won’t look too cluttered.
Don’t just create and launch a website for the sake of having one. You should make your website work for you and your objectives so that you can reach your bottom line faster and easier. Follow our tips above, and you’ll have visitors that will keep coming back and potentially convert.
If you need any help with building a website that not only attracts visitors but encourages them to come back for more, consider getting help from the best website design companies in Perth to warrant return visits to your site!
We’re a results-driven web design company in Perth that can help you make a high-converting page. Get in touch with us today at Lethal Digital!