Nowadays, one can argue that websites are all about converting visitors into customers.
While that may be true, many sites still struggle to accomplish this task. From poor web design to lack of CTAs, converting potential customers into paying buyers can be quite a challenge, especially if you have zero clues on how to go about it.
The question is: “How do I enhance my website’s conversion rates?” In this article, we will share with you three tips on how you can do so:
Keep it Professional
There are many websites out there that look artsy and unique. Unfortunately, despite its creators’ best efforts, they still fail at converting the interested audience into paying customers. Why is this so? Remember, looks aren’t everything. While your website needs to look good and be unique, there are some aspects that you cannot forget, such as useful content, working links, and contact info.
In other words, keep your website designed well both aesthetically and functionally. Neither should be compromised for the sake of the other.
Make Your Site User-Friendly and Useful
If you sit down and look through your website and feel like there’s no point in using it, your visitors might feel the same way. Maybe because there’s a lack of content, or perhaps navigating the website is a massive headache that makes you want to leave. Whatever the reason your website is looking pointless, be sure to address it immediately.
Your website is how you communicate your brand to your audience, and it is how you market to them, show them what you have to offer, and get them to contact you. If you want to make sure that your website is user-friendly, ensure that its navigation design is planned and implemented well.
Remember to also make your website mobile-responsive because more than half of all Internet users are on mobile devices! To make your site useful, offer your informative content as well as links to other websites that provide additional relevant information.
Fill your site with CTAs
Often, visitors will surf through your website and leave if there’s nothing for them to do there. For example, they see a page that is only text and has no buttons. As a result, they’ll waste no time and leave your site. This is where call-to-actions (CTAs) solve this problem.
When you incorporate your landing page with CTAs, your visitors are more likely to navigate through your website. With it, they can discover your services, products, information, and many other types of content they might be looking for. When it comes to conversion rates, CTAs help visitors move through the buying process much more quickly.
Just make sure that your CTAs are well-designed, meaning that they fit the overall theme and layout of each page of your site. That way, customers will automatically notice the CTA buttons you have placed and click on them without any issue.
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There are many steps you can do when it comes to improving your website’s conversion rates. Apart from the tips we’ve shared with you, you can also utilize AI chatbots to engage with customers on the get-go or even come up with a unique and balanced blend of colours that helps carry your brand identity more effectively into the user’s mind. Whatever it is you do, always remember to test several methods. Only with testing can you be sure that what you’re doing is working, and any changes are done appropriately.
If you need to boost your website conversion rates but can’t be bothered with doing the fixing all by yourself, get in touch with us today! We’re a professional website design agency in Perth that is happy to help.