Perception is the key when it comes to the success of a business. To maximise your business’ potential, you’ll want to make sure that your customer base views you in a positive light. And while there are many factors that play into this, it’s important that you also pay attention to the minute details that affect how your customers perceive your business. One of the best ways to do this is to create a great logo for your business.

Now, it’s important not to take this matter lightly. There’s a reason why logo designers spend hours upon hours trying to make an effective logo for businesses. This is because having the right logo will go a long way when it comes to creating a powerful brand identity. But what makes for a great logo?

If you want to know the answer to this question, read on as we talk about how to make a great logo!

1. Make It Represent Your Business

Before you even consider hiring a logo design company, it’s important that you evaluate what your business even stands for. It’s important that your business’ purpose, vision, mission, and values are clearly defined so that you can have a logo that encapsulates and represents your business.

Above aesthetics alone, you’ll also want to make sure that your logo helps you create a solid brand identity among your target audience. This is why the logo designers at Lethal make it a point to research your industry when creating a logo, as we understand that it is more than just a pretty image. Keep in mind that you really have to make sure that your logo captures your business’s essence and what you’re trying to do.

2. Make It Work for Your Audience

While it’s important that your logo accurately represents everything that you stand for, you’ll also want to make sure that it’s also something that can work for your customer base. Because of this, you’ll have to strike the perfect balance of accurately capturing your brand’s identity with what your customers want.

In the end, your logo is a way to tell your customers what your business is all about. This is why you shouldn’t forget to consider how they’ll feel about your logo. For the most part, people take about 10 seconds to form an opinion about a logo; this means you’ll want to have one that will form an instant connection with your customers. 

3. Collaborate with a Design Team

We can’t reiterate this enough. Do not attempt to create a logo if you don’t have design experience! While it may seem simple, lots of work actually goes into creating a logo. This is why you should only work with an experienced creative design team that can help make your vision come to life.

Now, this doesn’t mean that they’ll be doing all the work. Ideally, creating a logo should be a collaboration between the brand and the design team. It’s important that you are able to articulate what your business is and what you stand for so that the experts can create a logo that fits what your business is all about!


Your logo is the first aspect people will remember about your brand. It’s the single most important piece of graphic design when it comes to how people perceive your business. This is why you should consider all the information mentioned above when creating a logo. With an effective logo, you can convert high-quality leads into loyal customers that will help your business grow and succeed!

If you need help creating a high-quality business logo design in Perth, let us help you out. We are a results-driven digital marketing agency that will help you create logos and branding that will showcase your business at a premium level. Get in touch with us today to learn more about our services!