Modern businesses now mostly rely on digital marketing techniques to achieve brand recognition and retention. While some ventures prefer to focus on their official websites, others gauge their performance through social media pages. Both are efficient in their own right, so the final decision ultimately depends on preference.

Now, if your preference is more towards the social media aspect, then chances are you are utilising Facebook ads for your promotions. This is an obvious choice since this method is affordable and very convenient to use, but that doesn’t mean you should take the process lightly.

There are specific precautionary measures to be taken with each Facebook Advertising Campaign, and failing to acknowledge them may do your brand more harm than good. If you would like to learn about these mistakes, we’ve outlined them below:

Not Being Clear with the Goal of Your Campaign

Why are you posting that ad, and what are you trying to achieve with it?

Most of the time, images and videos are posted on Facebook to introduce a new product. There are also times when they are utilised to remind your target audience that your brand is still offering them. If you know your end goal, you will be able to deliver the core message of your advertisements more precisely.

Ignoring Good Copy

Captions are everything! You may produce creative videos and catchy tunes to go along with them. You can even come up with an image that has the potential to go viral in a matter of seconds. Without an accompanying caption, they will all seem dull and lacking. A good caption should be witty, should be timely, and should be very relatable.

You can go the meme route or take the professional course, so long as your message is precise and very understandable. Remember, the caption should have a relevant connection with the product and service you promote. If your target audience wouldn’t know what to make of it, there is a tendency for the ad to fail.

Not Being Direct with Your Target Audience

Who is your intended target audience? What are their demographics? You must analyse which one of them you are trying to “talk” to with your ads. By doing so, you will be able to tailor-fit your content according to them, making it easier for them to understand and absorb. Your ads shouldn’t be hard to interpret; otherwise, you are just wasting your time and resources on a failed ad.

Not Positioning Your Ads Properly

The good thing about Facebook ads is that they allow you to place your content in any of their commendable spots. The platform itself is customisable when it comes to their placements, so you will not have a hard time placing your ads either at the right-hand column, on their newsfeeds, in their messenger, and even in their stories.

Whatever your preference is, just make sure that it will be visible enough to see many of your target audiences.


By avoiding these various mistakes, you will convey your ads to your intended target audience efficiently. Being clear about your core message, investing in creative captions, recognising who your customers are, and placing your content in visible areas will not only make your presence known across the platform. It will also land you many leads along the way. Put our advice into action and watch your sales grow in time!

If you need to invest in Facebook advertising in Perth, WA, Lethal Digital has you covered. We pride ourselves as a high-quality website design company, as our projects are created around lead generation, email nurturing, and other comprehensive conversion strategies. Allow us to help your online business grow—reach out today!