When it comes to measuring the success of your website or your landing pages, there is one key metric that you must always pay attention to: your conversion rate. It gives a quite straightforward evaluation of your pages. If you are seeing a low conversion rate, it’s not working the way it should.
You must work on conversion rate optimisation or CRO if you have been seeing a drop in your figures. This is a crucial step in keeping your business profitable and ensuring your company’s long-term revenue growth.
If you aren’t quite sure where to start, don’t fret! Here are some smart tips you can follow to help you review and revive your conversion rate optimisation and boost your profits.
1. Make Your Unique Value Proposition (UVP) Obvious
The market is packed full of goods and services. All of these offerings are competing against you and against each other to draw the attention of prospects.
To stand out from the crowd, you need a product or service that is special. However, it does not stop there. You need to make sure that your UVP or unique selling point is obvious and easy-to-understand in your pages. Visitors must be able to understand what you are offering and how it can benefit them by simply looking at your landing page.
2. Drive More Traffic to Your Website
In some cases, the dip in your conversion rate can be brought about by a decrease in unique visitors as well.
One way to know this is by reviewing the quality of your traffic along with your conversion rate. If you have targeted traffic but your conversion rate is low, you must work on optimising your conversion. If your conversion rate is high but has seemed to plateau, reviewing your pay-per-click campaigns to drive more traffic might be the best move.
3. Enlist Professional UI/UX Design Services
Design plays a crucial factor in your landing pages’ performance. If you hire an expert to work on your website’s UI/UX design, you will be able to significantly enhance your site’s usability and user engagement. This is because a designer takes various factors into account, such as your marketing goals, UVP, and buyer persona profiles.
As a result, you get to improve the customer experience you offer to visitors and prospects. Prospective customers who have a pleasant experience with your site are more likely to make a purchase and even become loyal customers.
4. Make Your Call-to-Action (CTA) Straight to the Point and User-friendly
Simply telling your visitors what to do is the most straightforward way to encourage them to subscribe, contact you, or make a purchase.
Consumers are also not likely to browse through various pages in your site. Considering this, it is best for you to include a CTA on every landing page. It can either be a text, button, image, video, and so on. Regardless of its format, it is meant to do one thing: encourage your visitors to perform your desired action.
For best results, make sure that your CTA is striking as visitors tend to only scan pages and focus on key elements. Make them appealing to your target market in terms of its appearance and design.
Lastly, always use action-oriented language such as ‘Download’, ‘Contact us’, or ‘Subscribe’. You may also demonstrate a sense of urgency to prompt visitors to take action immediately.
You must constantly check your conversion rate and make sure that it retains a desirable figure. If you start to see a dip in your graphs, you must act immediately and put together a strategy to optimise your conversion rate. Follow the four tips mentioned above to get started, but do not limit yourself to these. Feel free to discover and explore other strategies as you go along to bring your sales back to life and drive your business forward.
Need the help of a digital marketing agency in Perth, WA that specialise in conversion rate optimisation? We have got you covered! We’re an agency trusted by small businesses in Australia since 2002. With our effective systems and strategies, we can help you build a high-quality and high-converting website—get in touch today to get started!