Virtual assistants, such as Alexa and Siri, are taking over our everyday lives, and this means that consumer behaviour is also changing.
Even the way people browse the Internet has changed now, and experts predict that by the end of 2020, 30% of browsing sessions will be conducted via voice command.
Moreover, audio-centric technologies, such as Amazon’s Echo, Apple’s AirPods, and Google Home are turning “voice-first” interactions into ever-present experiences. In other words, instead of traditional text search, consumers are slowly integrating into voice search as their main tool of browsing the Internet.
In this article, we will share with you useful tips for your e-commerce store so that it adjusts to this new era of digitalisation:
1. Ensure that your site speed stays competitive
Statistics show that a loss of conversions by 7% happens due to even a slight delay in website loading. This is why you need to ensure that your website loads quickly so that your customers stay a little longer, ultimately turning into leads and driving business. Less than 2 seconds of loading time should be your aim, which is only enough to keep your visitors interested. Anything beyond that will mean lost traffic!
2. Focus on semantics-over-keywords SEO use
You may be incorporating SEO now, but keep in mind that people use a conversational language when performing a voice search, meaning that they won’t speak in keywords. In fact, trends show that people tend to use complete sentences during a voice command search. As you prepare for voice search, optimise your online business with natural product descriptions and website content. Organic is the key here, as with simplicity and reader-friendly. Doing so will help you rank your business better in voice search results.
3. Improve your website structure
If you want to stay on top of the search result, you have to continually aim at a larger goal. An improved website structure, for instance, will stretch your chance of reaching the top search results by miles. As you develop and improve the various elements in your website structure, remember that Google prefers those with clearly defined web pages. Google’s algorithm also prefers websites that are mobile-friendly because voice search is often done through mobile devices. The friendlier it is with handheld the devices, the better chance you’ll have to dominate other competitors for the top ranks.
4. Utilise social media
The key to the success of everything else is going social. As soon as you’ve finished integrating voice search on your site, ensure that you update your followers and stay on top of your social media presence. They will want to interact with you, so make sure that you put in some effort into the content and keywords you wish to share.
You can further enhance your game by studying the keyword trends surrounding your social media pages and business website. This could be a great way of keeping your website as the main focus on your social media pages so that you can continue increasing website traffic. Interacting with your audience also means you gain insights into what they want and don’t want, which allows you to tailor your efforts to suit their needs.
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Voice search works on an algorithm that continues to shift. To keep your business afloat and relevant, you need to stay on top and change your methods whenever new updates arise. Keep in mind that all the best SEO strategies come from knowledge of the latest developments in technology.
We’re a high-quality e-commerce web design company in Perth, and we take pride in our results-driven nature that ensures we put out only the best of qualities. We innovate and constantly analyse trends for you, as we believe that this helps you stay on top of your game. Get in touch with us today to find out how we can help you!