Being a digital marketer can be challenging, especially when you’re responsible for running your company’s PPC ads. Unfortunately, there isn’t just one way of finding a keyword that will work well; it might take a lot of time to get the right keyword. 

Maybe one of the most important things is choosing the right keyword. Let’s look at some of the best practices for finding a keyword that will bring you good results.

1. Research Branded Keywords

One of the things that you should consider is doing some research on the keywords your competitors are using. You might be surprised because you might find some of them using your brand name. You should then think of alternative keywords that are similar to the ones that your competitors are using.

The right keywords can be your ticket to getting a higher click-through rate. You will be able to get more traffic because the keywords are relevant to the users, and it’s also easy to remember.

2. Don’t Neglect Long-Tail Keywords

Long-tail keywords offer as much as 80 per cent of the traffic from search. These are the keywords that are made up of three or more words. You can target these keywords to rank higher in the search engines or get more traffic. And if you want to make the most out of these long-tail search queries, you should add them to your keyword list.

Long-tail keywords are often searched for by people looking for more specific information. And it’s much easier to rank lower in search engines if you target long-tail keywords.

3. Use Keyword Research Tools

Just because you have mastered the art of keyword research doesn’t mean you can get away with not using the Google Adwords keyword planner. There are a ton of things that you can learn from this keyword planner, including closely related keywords, negative keywords and a lot more. These things can make it much easier to develop a list of keywords you can use.

Another great thing about this keyword planner is that you can use it to find new keywords that you may have overlooked. Since this tool provides suggestions, you might just have some of them added to your list of keywords.

4. Check Your Competitor’s Keywords

You can always check their websites if you want to know what keywords your competitors are using. The whole purpose of doing this is to find the keywords used for the main pages. If you want, you can use a tool called the SEMrush to find the keywords being used easily.

You need to know that competitive keyword analysis can be used for online and offline businesses. And because many companies use PPC ads to boost their sales, there’s a good chance you can learn some valuable lessons from them.


If you want to see a good ROI, you need to ensure that your PPC ads are good. And part of getting high-quality PPC advertisements is finding the right keywords. The choice can be a difficult task to make, especially since there are a lot of things that you have to consider. Hopefully, you now have the knowledge and tools you need to come up with the right list of keywords.

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