Aside from getting the company’s name to the target audiences, businesses also aim for a higher conversion rate. By definition, it is the number of people visiting a company website who completed a transaction—a sale, submitting a form, subscribing to a newsletter. But for newer eCommerce websites, how do owners boost their conversion rates up to their company’s potential? Here are some ideas.
1. Conduct Constant Testing
Updating your website is a must for e-merchants. Take the time to conduct frequent tests, especially those that will lead to higher conversion rates. If a page gets a lot of traffic but is not leading to a sale, fix it. It can give your business the momentum it needs to become listed in top search engine rankings.
Business owners should know the reason why they have a website at all. It is an essential tool in boosting conversion rates. The purpose of an eCommerce website is different from that of a blog or a news website. It is supposed to drive traffic to a company and improve its sales. A website is not just a window to display products but a digital sales assistant.
2. Optimise Forms
Forms, by their nature, are a lead generation tool. The main reason business owners use an eCommerce site is to convert leads into sales. The number of inquiries and sales a business gets from a form will inform whether a visitor turned into a lead and eventually a deal.
Putting up a form together with lead capture is like putting on your best clothes for a date. But for a business owner, it is whether your clothes are too sexy or too classy. Form design can make or break a business.
3. Build a Social Media Presence
Apply the same concept to social media as well. Although you do not need to be present and active on all social media sites, making an effort and being present on the most popular social media sites is an excellent way to get the target audience’s attention.
What is even better is if some team members are responsible for social media marketing. It will ensure that you get more engagement on your posts, and your brand can gain more popularity. A business should have its social media sites and maintain them regularly.
4. Stay Mobile-Responsive
One of the most effective ways to increase conversion rates is to make sure your eCommerce site is mobile-friendly. Business owners should be aware that more and more people are accessing the internet through their mobile devices, not in front of their desktops.
Therefore, the eCommerce site should be compatible with the browsing habits of mobile users. Users should be able to use website features easily on their mobile devices. Mobile users tend to use many apps to perform tasks, so it is a good idea to provide web links to your mobile application.
Conclusion
Today’s businesses must be aware that the world has become a global village. People can easily connect to their favourite companies and products online. With eCommerce, business owners only need to set up their online store and wait for the customers to do the rest.
A good eCommerce site may be one of the best tools in boosting conversion rates. But it is essential to know what to do and what not to do to make a good website. In addition, business owners should guide their eCommerce sites in the right direction.
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