When it comes to determining the effectiveness of your business’s website, one important metric that you need to look at is the conversion rate.
This figure will give you an immediate idea of its performance as it tells you what percentage of visitors to your site actually convert to real customers.
A high conversion rate will mean that your current efforts are paying off well. On the other hand, if this number isn’t looking too favourably for you, you’d definitely want to make adjustments in the design (as well as other aspects) of your website in order to improve it.
In this article, we’ll show you how. Here, we’ll discuss a few ways your website’s design factor into the conversion process, so that you can use this knowledge to ultimately boost those numbers.
1. Place the important elements front and centre
By important elements, we mean your call-to-action (CTA) as well as your unique value proposition (UVP); and by front and centre, we mean somewhere clearly visible and not necessarily in the middle of the design.
Your CTA and UVP basically summarize your entire business. They tell visitors to your website (ie. potential customers) what you can provide them as well as how you can do it better than others. They also inform the same people exactly what they need to do in order to take advantage of what it is you provide.
In designing your website, ensure these two crucial components are given the attention they deserve. Don’t make it difficult for your target customer to know what your brand is all about, so put your this information where it can be readily viewed.
2. Have intuitive and responsive navigation
In a similar way, you need to be able to support the CTA and UVP with content that adds value to your business. Whether these are blog posts, news articles, media content, or your own business’ details, provide your customers with an easy way to access all the information they need to make a decision.
That means that your menu and internal links have to be on point. Keep your navigation clear, easy to access, and organized so that people are encouraged to learn as much as they can from your website. If your menus are too complicated, you might end up confusing visitors—a big no-no that will only harm your business.
3. Be mobile-ready
There’s no debating that an ever-growing number of people are browsing the web through their mobile devices. If your website looks amazing on a desktop, but it fails to meet the same high standards on a phone or tablet, for instance, you’d be missing out on a lot of potential sales.
Take the time to ensure your website looks and performs as it should across a variety of different platforms. This way, any customer who visits your pages—regardless of where they are and what their browsing habits are like—will be guaranteed a pleasant experience that instills confidence in your business.
4. Minimize clutter
Good website design is all about choosing the right elements to enhance your brand and omitting the ones that don’t provide any real value. The effects of doing so will help your business’ website in two main ways:
One, clutter will only serve to deter from the overall theme. It makes navigating and viewing content a hassle, and there’s a good chance it will make your website end up looking unprofessional.
Additionally, too many elements can mean that your website will load slowly for most users, which can be an immediate turn-off for most visitors that will cause them to take their business elsewhere.
By minimizing clutter, you avoid these problems altogether, giving you a better shot at convincing potential customers to do business with you.
The tips here are applicable to any type of business, so we advise you to take them into consideration. Other web design factors that might prove to be effective for some businesses include the use of stylized fonts and colour choices as well as implementing certain functionality like real-time communication and language options.
There are many ways the design of your website can be swayed to the benefit of your bottom line. It just takes good decisions on your part and perhaps some help from real experts.
If you’re looking for a professional web design agency to help you with this matter, get in touch with us today. We are a full-service digital marketing company in Perth and we’d be more than happy to help.