Nowadays, social media is limited to building connections and relationships online. As times changed, social media platforms also became a way for businesses to promote their products and services online to reach more potential customers.

However, there are instances where social media campaigns do not perform well and are wasteful. Therefore, as business owners, what can you do to convert more leads into sales on social media? Here are some examples.

1. Aim at Specific Audiences

The basic rule of business is identifying the audience. The same rule applies to social media. As a business owner, you should place your audience first before anything. Whether you are promoting a product or service or looking for leads, knowing who you are talking to will give you an advantage.

The best way to do that is to establish the characteristics of your ideal customers. For example, if you are running a fitness business, your perfect customer would be a fitness enthusiast. But, you can narrow it down to specific characteristics such as age, gender, and income.

2. Conduct Campaign Tests

Before launching a social media campaign, you should conduct testing first. The best way to do that is by establishing a PPC campaign first. By doing that, you can see the results of your campaign and learn the mistakes that you can avoid in the next campaign.

PPC campaigns are relatively easy to do, and they do not cost much. By testing your campaign in PPC, you can get results right away. You can then take the learnings and apply them to the next campaign.

3. Build a Custom Audience

In social media, there are many opportunities to expand your audience. One of the most effective ways to do that is by adequately using custom audiences. Custom audiences are a group of users that you can reach with the help of social media platforms.

By using custom audiences, you can reach the audience interested in your products and services over time. As a result, the conversion rates for custom audiences tend to be higher than other audiences.

4. Track Post Visitors

Since social media is a two-way communication channel, knowing how social media campaigns will translate into sales is essential. One of the ways to do that is by tracking the people who visited your website using social media.

There are social media tracking tools available for you to use. With this tool, you will be able to know who visited your website, where they came from, and how they searched for your website. That data will help you understand why they visit your website.

5. Maximise the Power of Analytics

Social media platforms, such as Facebook and Twitter, have analytics tools that you can use. With these tools, you can easily access the metrics of your social media campaigns. It is a great way to know what works and what does not without paying for any tool.

As a business owner, you are in control of your campaign performance. By doing that, you can understand how social media campaigns translate into sales. Therefore, you can improve the overall performance of your campaigns. On the other hand, you can also know if social media is the right channel to reach your audience.


Social media is one of the best platforms for businesses to promote their products and services. However, you need to know that social media is not only a way to reach your audience. There are many ways to use social media to convert more leads into sales.

By knowing how to do social media marketing campaigns, you can avoid most businesses’ mistakes. As a result, you can reduce your marketing spending and increase the conversion rate of your campaigns.

Lethal Digital is one of the best web design companies based in Perth. We specialise in web design services, building our customers’ websites to help them rank among the best in their respective industries online. However, we also offer digital marketing services to help companies promote their products and services through various social media outlets. Book an appointment with us and consider the job done.