Google Ads is one of the most popular PPC platforms since Google dominates the search engine market. Despite its popularity, it remains challenging to master, primarily because of the myths surrounding it. In fact, there are many conflicting opinions about it if you search for information on this platform online.
Thankfully, you no longer have to get baffled by Google Ads and its different rules and policies. To set the record straight and help you maximise your ads’ performance, we debunked some of the most common myths about this platform.
Myth #1: Running Google Ads Means Using Pop-up Ads
Contrary to popular belief, online advertising doesn’t necessarily mean using annoying pop-up ads. In fact, Google advises against using them as a marketing tool. The search engine may even block the website owner’s account on Google Ads for using illegal practices.
When using Google Ads, it’s up to the advertiser or publisher to choose an advertising space. This means you get to decide how your ad will be displayed as the website owner.
Myth #2: Google Ads Are Expensive
Many business owners have difficulty using Google Ads because they assume it costs an arm and a leg. In reality, it is perfect for local and small businesses with a limited budget. This is because this platform doesn’t require spending tons of money on advertising.
Google Ads lets you target a precisely defined audience in a particular location who might be interested in your products or services. Thanks to exact targeting criteria, your advertising is much lower while your efficiency increases. Additionally, it doesn’t impose a minimum budget, which means it’s up to you how much you want to spend on advertising.
Myth #3: No One Clicks on Google Ads
Another common misconception about Google Ads is that users don’t click on online advertisements.Users who don’t deliberately do it simply skip the ads because they aren’t interested in making a purchase. However, the truth is that well-prepared and relevant advertisements are willingly clicked by internet users, especially when these sponsored links answer their queries.
Myth #4: Websites Who Use SEO Don’t Need Google Ads
Google Ads and SEO both help meet your business goals. However, this platform is more flexible than SEO since it offers full cost control by using analytical background. Since they complement one another, incorporating both methods into your marketing strategy allows you to achieve the best possible results.
Myth #5: Google Ads Affects SEO Performance
Many business owners believe that Google Ads affects SEO performance. The only situation this platform indirectly impacts SEO results is when a natural linking process takes place. An example is when a brand becomes popular enough for users to talk about it on forums, blogs, special media, and other online platforms due to advertisements.
Since Google Ads was launched 21 years ago, many misconceptions continuously surround it. This misinformation causes many entrepreneurs to waste their budget or give up their campaigns, which hinders them from unleashing the full potential of their businesses. Now that you know the common myths about it, you will likely have an easier time achieving your desired results. If you need more information about lead generation and conversion strategies, partner with an established digital marketing agency.
Reach out to Lethal if you are looking for a digital advertising agency in Perth. We will monitor and test your ads to maximise your return on investment and deliver your expected results. Contact us for a free quote!