The eCommerce of today stands on Search engine optimisation (SEO) as its cornerstone. As a business owner who sells things online, you can’t grow your customer base if they can’t find your site through a search engine like Google.

Studies have shown that almost 93 per cent of web traffic came from the Google search engine  alone. Google search trends also show there is a remarkable opportunity for digital marketers to improve their clickthroughs and conversions with SEO. Businesses that don’t pay attention to other internet search engines could be in trouble, whether they’re trying to reach a broad target market, local market, or niche audiences. 

Given these figures, it’s clear that you should create an SEO strategy for your website. However, it doesn’t mean you have to pay for ads or change the login page layout or something else. 

Here are four basic SEO principles to increase website traffic in the long run:

1. Keyword Optimisation

If SEO is the heart of an online business, keywords are the most important part of SEO. Every page on your website should follow a well-thought-out keyword strategy to make more of an impact on Google’s search engine algorithms.

This is why you need a different keyword for each page. Some popular techniques to find keywords for your topics may include using Google’s Keyword Planner or free sites such as Answer the Public, and the like. You need to zone in on keywords you want to rank for, mixing long-tail keywords in your list for better chances of ranking.

Another way to find keywords people are searching for is to go to Q&A forums or websites. Check out the frequently asked questions and create pages that address them.

2. Backlinks

Backlinks are the cornerstone of successful SEO. The more backlinks you receive from authoritative or high-ranking websites, the higher your placement on Google results will be.

To increase backlinks, you can try guest blogging, social media marketing, or both. 

Guest blogging can boost your website’s authority and makes it more visible to Google. Secondly, you can simultaneously share your knowledge with others and build valuable connections.

Additionally, social media is the second most significant source of backlinks as it helps you easily reach your target audience. 

3. Social Sharing

Social sharing icons are essential for any eCommerce site.

In fact, social media shouldn’t be an afterthought. You should integrate social sharing buttons on your site right from the start. By sharing your content on social media, you can reach more people and get more traffic.

Social media also improves your reputation and shows people that you are active on your site, which increases the likelihood of return visits.

4. Mobile Optimisation

Mobile phones have become the most common way users find businesses. In fact, two-thirds of the global population—5.31 billion of 7.93 billion people—are unique m mobile phone users. If you do not optimise for mobile, you are missing out on more than 67 percent of the global market! 

This is why SEO prioritises the mobile-friendliness and responsiveness of websites to provide the best possible user experience (UX) to a highly-mobile market. Increasing mobile optimisation will not only boost your SEO, but also your traffic, conversions, and engagements, plus significantly boost our UX rating on search engines. 

5. Schema Markup

Schema is a handy way to improve the visibility of your site. Schema markup is the process of adding additional information to your website through tags and codes.

In other words, schema markup is a simple way to set up your site following Google’s rich snippets algorithm.

You can include structured data to position your web pages in the search engine results because it improves the description. Moreover, you can include an organisation markup for Google to understand your website’s information organisation, a customer review markup, and an article markup that lets Google know your content is helpful.


SEO is the cornerstone of your company’s digital marketing campaign. However, the success or failure of SEO lies in the way you approach SEO. You have to follow SEO tips, guidelines and tricks to have a successful SEO campaign.

If you need high-quality website design in Perth that elevates the look and feel of your brand online, check out Lethal today. Our websites are made with lead generation in mind, and also include strategies for email nurturing and conversion. We are a results-driven company always aiming to provide value to our customers who want to increase their online businesses. Contact us today!