Logo design is an important aspect of any business, as it’s the face of the company that customers will remember and recognize.
A logo is the most visible element of your business’s visual identity and should reflect your company’s values and ethos.
However, many businesses make mistakes when designing their logos, leading to a lack of recognition and customer confusion.
Here, we’ll talk about some of the most typical logo design blunders and how to avoid them.
Following the tips in this article, you can create a logo that will stand out and be remembered by customers.
At the end of the article, we’ll provide information on one of the best graphic design companies to help you create a professional and effective logo design.
Choosing A Generic Image
The visuals of your logo can carry a lot of meaning. Your logo’s primary focus can be a certain business characteristic that an emblem emphasises. It may also reflect your industry and the character of your business. In this case, a generic image won’t cut it.
Consider some of the most well-known brand names currently in use, such as the Starbucks siren, the Nike swoosh, and the multicoloured Google “G.”
Each of these companies carefully considered the meaning before choosing their logos; none did so at random.
Remember that you may create icons in a photograph using the negative space—the white space. Negative space serves a purpose and considerably enhances the overall design. Thus, that is untrue.
By paying attention to the symbols that most closely represent or relate to your brand values, you can avoid employing generic images. You can also hire Lethal graphics for a unique design.
Using the Wrong Colours
The colours in your logo, like the fonts, will draw attention to the fact that your company is there. Even though purple could be your favourite colour, there is no justification for using it in your logo.
Referring to the fourth audience mistake: What about the thought of a dark logo for a children’s entertainment company that made you feel uneasy?
The answer is that colours have their psychology. Red radiates passion and fire, while black exudes seriousness and sophistication. On the other hand, Black doesn’t imply a wonderful, fantastic, or exciting mindset.
Additionally, as previously said, you should limit your colour combinations to no more than three (such as black, white, and a third colour that stands out). While a logo with just two or three colours would have a simple, minimalist design, one with more colours might appear crowded.
Investigate colour psychology to ensure the colours you selected for your logo will represent your business fairly.
Additionally, observe your competitors to determine which colours they use the most. If you notice that, for example, green is a common colour for logos, you might select an unusual colour to stick out rather than blend in (maybe add a splash of gold or brown).
Not Taking Scale Into Account
Use your logo everywhere once you’ve designed one. To do this, you’ll typically have to scale it back to fit the situation. Unfortunately, pixelated images and JPEGs won’t work because they would ruin the usefulness and clarity of your brand.
On the other hand, if your brand logo is in a vector format, you can scale it up as big as you like without losing quality, whether you want to use it on products or business documents. You may use a vector if you ever need to edit your logo in Adobe Illustrator or another design program.
Scaling your logo should be considered when it is being designed because it could be difficult to make changes later.
Poor Positioning
Even if this is a post-design error, planning will allow you to avoid it entirely.
Everywhere relevant to your business, such as the front page of your website and printed materials, should display your logo. But many brands hurriedly and carelessly utilise their logo, which is wrong.
For example, logos that span the full length of a business card or the centre of a website come off as unprofessional. However, the optimum places for a logo are the top-left corner of your website and the centre of your business card.
Before using your logo to build your brand, picture it being used everywhere. Before deciding on a final location, try out various sizes, arrangements, and positions.
Being Inconsistent
Once you’ve designed your logo and begun utilising it, you might be enticed to change how it looks. Don’t.
You must stick to your design after you start utilising your logo to brand yourself. Your target market will start associating your logo with your business as it becomes more well-known, and they’ll start to keep an eye out for it going ahead.
Additionally, because your logo will function as a symbol of your credibility, customers will start to rely on you to live up to their expectations.
Conclusion
Logo design is a critical component of a successful business. Therefore, it is important to consider all aspects of the design process. If a logo is not designed with attention to detail, it can lead to costly mistakes. To avoid these mistakes, it is vital to take the time to research the best practices in logo design and to consider the audience, purpose, and message of the logo. If you want to leave the creatives to the pros, you can hire a premier graphic designer in Perth.
Look no further than Lethal if you’re seeking one of the top graphic design firms to make a polished logo for your brand. We take the time to fully comprehend your brand and the qualities you seek in a logo. Then, we will create a professional logo that accurately represents your business. Allow us to design the ideal logo for your website. Get in touch with us to speak to a graphic designer in Perth today!
