A well structured Google Ads campaign can be beneficial to many small businesses and this essentially comes down to many factors that contribute to the overall success of the Google Ads campaign.

Having an in-depth understanding of the Google Ads algorithm and platform can help ensure that your campaign meets the foundational set up for the Google Ads campaign to be successful.

Here, we lay out everything you need to know about creating and launching a successful Google Ads campaign:

Step 1. Know Your Objective

It’s important to understand that your Google Ads campaign objective should be in line with your business goals and objectives. For example, if your business is looking for more enquiries, leads and phone calls, this will then help you simplify your approach to your Google Ads campaign objective. A Google Ads campaign objective will help set the foundation for the success of your campaign.

Step 2. Understand Your Target Audience

The target audience are people who are your potential customers and clients, so when it comes to targeting the right audience for the Google Ads campaign, it’s important to understand your existing audience inside out. The better you know your audience, the more effective it is to convert them to customers, clients or paying customers. Precisely, knowing audience demographics like age, gender and interests could be extremely beneficial for the Google Ads campaign performance.

Step 3. Target Audience Location

Targeting the right location is equally as important to targeting the right audience. Knowing where your audience mainly reside such as city centres, local, regional, national or international could help your Google Ads reach relevant audience at the set locations. This simple location targeting aims to filter out audiences who may not be seeking the products and services your business offer.

Step 4. Target The Right Keywords

Targeting the right keywords in your Google Ads campaign is one of the most crucial steps to consider. Ensuring, the right keywords are included with sufficient “search query volume” will determine the success of your Google Ads campaign. A quick tip is to use the “Keyword Planner” within the Google Ads dashboard to determine to search volume, the average cost per keyword, the trend of the keywords and locations where these keywords are primarily used will help structure and set up your Google Ads campaign better.

Step 5. Website Landing Page Optimization

While it is a common misconception, that simply setting up and launching a Google Ads campaign will get you results, this is not the case. A Google Ads campaign is essentially the “driver” of relevant traffic to your website landing page. When potential customers / clients visit your website, you need to ensure the website landing page is well optimized to convert them to a paying customer or clients. Simple measures like page load time, call to action button (CTA) or offer of value should all be taken into consideration when driving traffic to the landing page for better success of conversion.

Step 6. Understand How To Monitor Your Google Ads Campaign Performance

If you’re looking for real results, then it is crucial that you understand how to monitor your Google Ads campaign performance. A few of the important things to look out for are keyword optimisation where you pause or remove non-performing keywords by understanding the individual cost per click (CPC) and click-through rate (CTR).

Consequently, adding new keywords is also as equally important to ensure relevant search queries are included in the Google Ads campaign. Being able to understand other performance metrics like CPC, CTR, conversion rate and quality score will also help understand the overall performance of your campaign.


Knowing how to set up and launch an effective Google Ads campaign for your business can take time and effort. Here at Lethal Digital, we specialise in writing and running campaigns from scratch to finish. If you’re looking to get started today, feel free to give us a call to discuss your business needs.