Optimising Google Ads with automated bidding on targeted keywords is a helpful strategy for small to medium-sized businesses. To get the best results from your ads, you should learn to use four tips to optimise this process.

1. Automate High-Performing Ads

Automating high-performing ads ensures that you let your ads run for a certain period to gain more impressions and clicks.

Fixed cost bidding allows you to see which ads are most effective for the keywords that you have chosen. This will enable you to stop running ads that are not successful and allocate your budget to those performing best.

By automating high-performing ads, you can maximise the effectiveness of your ads while minimising your costs.

2. Optimize Google Ads By Bids, Not Budget

Bids, not budget, make it possible for you to do better keyword targeting. Its purpose is to direct your ad budget to keywords with a high CTR. This allows you to bid more for each keyword. It also gives you more control over the ad. The higher bid for a keyword gives your ad a greater chance to appear at the top of the list.

Your ad budget is optimised for the highest CTR (click-through rate) with bids, not budget. It is an effective strategy because you have more control over your ads and can reduce your costs.

3. Structure Keywords Together With Similar Conversion Rates

Grouping keywords with similar conversion rates set the same budget for each keyword. This gives you more control over your budget. Structure your keywords with similar conversion rates allows you to keep track of your budget when bidding on more keywords.

Structure your keywords together with similar conversion rates gives you more control of your ad campaign and allows you to maximise your results.

4. Make Targets More Aggressive During Seasons

Making targets more aggressive during seasons allows you to take advantage of seasonal trends and increase your profits. This strategy works by increasing your bids for specific keywords during the seasons when you know you will have a higher conversion rate.

Making targets more aggressive during seasons maximises your budget and increases your profits when you have a higher conversion rate.

5. Use Quality Score To Guide Ad Relevancy

Using quality score to guide ad relevance is making changes to your PPC ad campaign based on the quality score of your ads. This will allow you to improve the quality of your ads, which will drive more clicks and conversions.

A quality score allows you to see if your ads align with your chosen keywords. If there is a problem, you can fix the ad to improve relevancy. This will help you save money and increase your profits.

6. Integration With PPC Ad Tools

Integration with PPC ad tools allows you to optimise your Google Ads using third-party tools. These tools will enable you to split test pages and ad copy, which helps you to improve your CTR and conversions.

Integration with PPC ad tools also tracks changes to your ads and helps you see if they are successful. It also gives you more control over your ad campaign and allows you to optimise it.


No matter which strategy you decide to use, it is essential to make sure that you spend your budget wisely. Also, make sure that you are also keeping track of your results. It is easy to see which strategies are most effective when you have enough information.

Lethal Digital provides results-driven web design and digital marketing to grow your business. Our websites centre around a lead generation strategy, email nurturing, and conversion strategy. Our content goal is to educate our audience about the values and benefits of digital marketing to online businesses and help them grow. If you need digital marketing services in Perth, WA, we’ve got you covered. Get in touch with us today to get a free quote!