Your website is the central hub of your online marketing strategy. Potential clients will discover your business and convert into future clients. Having an excellent personal training website is like having a personal salesman (or saleswoman) who works for you around the clock, proving your competencies and how you can solve problems in your clients’ lives.
As a result, we’ve put together a list of tips to improve your personal trainer website so longtime clients have a much better user experience when they come back for your online programs.
1. Optimise Your Page Speed
Page speed is critical in your online marketing strategy. A study by Akamai found that a three-second delay in page speed leads to a seven per cent reduction in conversions, and a 10-second delay leads to a 20 per cent reduction in conversion rates.
If you’re not confident about the speed of your website, you should use a free tool like https://tools.pingdom.com to test it. It will tell you the exact speed of your website and how you can improve it.
2. Use Parallax Scrolling Effect
Parallax scrolling is a technique that uses multiple background images on a single page to create the illusion of depth. This technique is frequently used in web design to draw potential customers in and keep them interested. It is a fun way to present information to people and a great way to keep a visitor on the page longer.
3. Ensure Hyperlinks Stand Out
Instead of a person having to dig through an entire website, it should be a place to find the answers they need and leave the website with all their questions answered.
To make your website user-friendly, you need to ensure your hyperlinks are much easier to see than the rest of your text. When designing your website, make all your hyperlinks that go to another page bigger and bolder than the rest of your text.
4. Make Effective Use of Images
Generally, humans tend to remember images better than text. Using images to make your website pop is a great way to get more people interested and read the information you have published on a page. They also help to break up the text placed on your website. This can help to make information easier to consume for your readers.
5. Ensure Consistent Design
You can make your website appear more professional and usable by ensuring consistent website design. Use the same colours and fonts throughout the site. When designing your website, it is essential to decide on a colour scheme that works best for your brand. A great free resource you can use if you don’t have the time to develop an effective colour palette is Colour Lovers. It contains thousands of user-created colour palettes that you can use.
6. Use Relevant Calls to Action
If you want to make the most of your online time, use calls to action to make your potential clients move in the direction you want them to. Calls to action tell the reader what you want them to do. They are an effective tool in your online marketing strategy and should be used throughout your website. They can be placed at the bottom of your homepage, embedded in your web copy, and used in your blog posts.
Improving your personal training website should be a part of your ongoing website maintenance. If you want to boost your client acquisition, appeal to new potential clients, and increase the number of leads you get, you need to have a consistent online marketing strategy.
Lethal provides results-driven web design and digital marketing to grow your business. We know that websites are created around a lead generation strategy, email nurturing strategy, and conversion strategy. We are a results-driven bunch of creatives and strategically minded individuals who come together to create digital strategies so your business can not only succeed online but dominate in Google search at the same time. If you need website design services in Perth, WA, get in touch with us! Let us know how we can help.