Ecommerce web design is a specialised field that focuses on the design and development of online stores. It’s the process of creating an online shop that is optimised for selling products or services.

If you’re thinking of setting up an online store, then eCommerce web design is something you’ll need to consider.

When it comes to eCommerce web design, there are a few key aspects that you need to take into consideration to help you boost traffic and sales.

1. Navigation

One of the most important aspects of eCommerce web design is navigation. A well-designed eCommerce website should be easy to navigate, with a clear and intuitive layout that makes it easy for customers to find the products they are looking for.

Your customers need to find their way around your site easily in order to make a purchase. Make sure your website is easy to use, with drop-down menus and breadcrumb trails.

2. Search Engine Optimisation

Another key aspect of eCommerce web design is search engine optimisation (SEO). This is the process of optimising your site for the search engines so that you can rank higher in the search results. By using the right keywords and phrases, you can make sure that your site is more visible to potential customers.

3. Product Pages

Your product pages are one of the most important aspects of your eCommerce web design. This is where your customers will make their purchases, so it is important to make sure that they are well-designed. Include high-quality product photos, as well as clear and concise product descriptions.

4. Shopping Cart

Your shopping cart is another important aspect of your eCommerce web design. This is where your customers will add items to their purchases, so it is essential to make sure that it is user-friendly. Include a ‘checkout’ button so your customers can quickly finalise their purchases.

The checkout process should be streamlined and secure, and the site should be optimised for search engine ranking to ensure that potential customers can easily find the store.

5. Payment Options

When it comes to payment options, you need to offer a range of options to your customers. This includes credit cards, PayPal and other payment methods. By offering a variety of payment options, you can make it easy for your customers to purchase from you.

6. Customer Service

Another important aspect of eCommerce web design is customer service. This is important in ensuring that your customers are satisfied with their purchase. Include a contact form on your site so your customers can easily get in touch with you.

7. Security

Finally, security is an important aspect of eCommerce web design. This is important in ensuring that your customer’s personal and financial information is safe. Make sure that your site is SSL encrypted and that you have a secure payment gateway.


If you’re looking to create a successful eCommerce website, there are seven key design aspects you need to consider. By keeping these factors in mind, you can create an online store that’s not only easy and enjoyable to use but also profitable. When you’re ready to take your business online, you need a partner that understands eCommerce.

 At Lethal, we offer eCommerce web design in Perth for businesses of all sizes to build successful online stores. We’ll work with you to understand your business and your customers and use our expertise to create a store optimised for conversions. We know every business is different, and we’ll tailor our approach to suit your needs. Let us help you take your business to the next level. Get in touch with us today!