If you’re a small business owner and wondering what on earth is digital marketing, then this article is exactly for you!

So, what is Digital Marketing?

A common misconception around digital marketing is that it’s similar to traditional marketing. Although the concept of marketing itself is similar, the elements within digital marketing is far more complex and analytical than traditional marketing. In simple terms, traditional marketing includes advertisements on the radio, tv, magazines, newspapers or through word-of-mouth and referrals.

Digital marketing on the other hand, involves the use of internet, technology and media to reach more people who would also be interested in the products or services that your business may have to offer. Essentially, the core concept of digital marketing involves how to best utilise data to realize marketing objectives. With digital marketing we can measure precisely the effectiveness of a marketing campaign and how well potential customers are responding to the advertising materials, whether it appeals to them or not. By knowing this, we can ensure that we constantly improve the message that we intend to relay to the potential customers for marketing campaigns’ success.

In this day and age, the internet and social media has proven to be a crucial part of everyone’s lives, especially after Covid-19 taking the world by storm and leaving businesses with uncertainties. Now, with the rise in technology and development of campaign performance measurement tools, the effectiveness of traditional marketing is often questioned. Digital marketing is no longer an option, it’s essentially a necessity for every small business to grow their presence online moving forward from today.

Why Digital Marketing is Crucial for any Business Strategy Now

Have you ever come across a Facebook or Instagram Ad grabbing your attention while scrolling through social media? Or have you searched something you’re looking for on Google and are presented with various options that you’re spoilt with choices?

Well, there you go, that’s digital marketing. At the comfort of your own home, you have the ability to browse through various products or services and eventually complete a transaction online. Digital Marketing is simply a proven way of advertising any products or services online to reach a broader audience. Now I’m sure any business owner would want that for their business won’t they? Of course, if it means growing your business then why not!

However, the tricky part is doing it correctly takes more than just “learning how to do it”. Having to look after a business and employees is stressful enough, little is there room to learn how to manage the marketing for your business. This doesn’t mean marketing your business shouldn’t be prioritised, instead it should be the forefront of your business strategy in 2021. A common saying among marketers is that a business without marketing is a “closed business”. To show customers you are open you need to constantly advertise and advertise effectively.

How Can Digital Marketing Help Your Business

For any small business owners, approaching digital marketing is like approaching the unknown. More importantly, realizing the benefits of having an online presence and how this could potentially grow your business will help you approach digital marketing positively. Any business of any size can benefit from digital marketing in various ways. Some of the ways digital marketing can help your business grow include:

  • Expand your audience reach to potential customers who have not heard of your brand/business.
  • Target your ideal customers
  • Generate consistent leads and enquiries
  • Showcase your products or services online by setting up an automated online business transaction.
  • Market your business in a cost-effective way and measure campaign performance in real-time.
  • Have full control over ad spend budget by measuring return on investment.


As you can see there are many benefits of digital marketing that can help transform the way you reach and engage with customers. In 2021, to grow your business, it is essential to have an online presence. Your customers are online and so should your business be present online too. Now you’re wondering how do I get started?

It is important to have a sound digital marketing strategy before you start creating content and launching digital campaigns. Think in line with your overall business objectives and create marketing goals that align with these objectives. Campaign implementation and performance measurement should also be taken into account to ensure that you are measuring return on your investment.

When you’re ready to kick start your digital marketing efforts, get in touch with us to find out how we can help you. We are a results-driven digital marketing agency that can help your business grow.