An online presence is crucial for thriving businesses in the current digital age. With the rise of e-commerce, Shopify has become one of the most popular platforms for businesses to sell their products and services online. However, more than having a Shopify store is required. It is equally important to design it to attract customers and maximise sales.
The previous article discussed the common Shopify website design mistakes that can hinder sales. This article will continue the discussion by highlighting five more common mistakes.
6. Slow Loading Time
One of the most frustrating experiences for online shoppers is a slow-loading website. A website that takes a long time to load can cause customers to lose interest and leave the site. This can lead to a loss of sales and revenue.
To make your Shopify store load faster, you can make some changes, like compressing the images and videos, minimising the number of apps and plugins you use, and utilising a content delivery network (CDN). A CDN is a network of servers located worldwide, and it selects the server nearest to the user’s location to load the website, which reduces the loading time.
7. Overcrowded Plugins and Apps
Shopify offers many plugins and apps to help businesses improve their website design functionality. However, too many plugins and apps can make the website slow and cluttered.
That’s why you must choose the plugins and apps necessary for your business and remove those that do not add value. For example, if you have five different social media sharing buttons, it may be time to remove a few and stick with the ones most commonly used by your audience.
8. No Appropriate Filters
Filters are essential to any e-commerce website as they help customers find products quickly and easily. If your Shopify store does not have filters, customers may find it difficult to navigate the products, leading to a loss of sales.
Combat this issue by categorising your products correctly and using relevant filters such as size, colour, and price. You can also use Shopify apps such as Product Filter & Search or Smart Product Filter & Search to add advanced filtering options to your website.
9. Failed Checkout Process
The checkout process is the last step in the customer’s journey. A failed checkout process can lead to a loss of sales and a negative impression of your website design.
To ensure a smooth checkout process, provide multiple payment options, including credit card, PayPal, and Apple Pay. You should also ensure that the checkout process is secure and that customers’ personal and financial information is protected so they can shop confidently.
10. Spelling and Grammar Mistakes
Spelling and grammar mistakes are among the most common mistakes that can make your Shopify store look unprofessional and untrustworthy. They can also affect your website’s readability and clarity, making it difficult for customers to understand your products and services.
To avoid spelling and grammar mistakes, proofread your website content carefully and use tools like Grammarly to check for errors. You can hire a professional copywriter or editor to review your content and ensure it is error-free and engaging.
Final Thoughts
Designing an effective Shopify store requires careful consideration of various elements. By creating a visually appealing and user-friendly interface, merchants can increase their chances of attracting and retaining customers, ultimately leading to higher sales and revenue.
Lethal is a website design company in Perth that can help with your Shopify store design needs. Our team of experienced designers and developers can create a custom Shopify store that meets your unique business goals and objectives. Get in touch with us today!
