Among various forms of digital marketing, email marketing is one that shouldn’t ever be neglected.

When it comes to email marketing, striking a balance between being proactive and reactive is imperative. While proactive emails are those sent to prospective customers meant to prompt desired actions, reactive emails are those delivered as responses meant to bolster customer engagements.

If you’re up to upgrade your email marketing strategy, here are three effective lead-nurturing ways to take it to the next level. Read more to see if you need to hire a digital marketing agency in Perth to boost your lead generation strategy through email marketing.

1. Cart abandonment

Among various instances, cart abandonment is said to be an easy way to nurture your leads and find ways to encourage sales. Apparently, customers are just a step away from making a purchase, but they must have valid reasons to back out. Chances are, they don’t have enough time to continue the purchase, don’t have their payment information, or they’ve just changed their minds last minute.

Given the situations above, what better way to do after cart abandonment than to send emails to these prospective customers? Just make sure that these emails offer true value as a way to persuade them to reconsider making a purchase. This time, they might eventually change their minds and complete their transactions. 

2. Repurchase

It’s a great feeling when you see that customers have completed their transactions with your e-commerce business. It only means that you have something to offer that they might eventually get hooked to in the future. Who knows? Behind every purchase might be a loyal customer or supporter that is willing to do business with you in the long run.

As such, why not consider sending emails to leads that were already converted? You don’t necessarily have to send emails as a way to promote your products. You can simply provide valuable information and entice customers to join your community. That is an excellent way to foster customer engagement and eventually turn customers into loyal repeat-customers over time.

3. Recommendations

Whether your customers have been successfully converted or have merely enquired about your products, sending them product recommendations can make a difference. It’s possible that they may need related products that they might end up buying in the future.

To do this, you may send them highly personalized emails recommending certain products that may be of value to them. For instance, you can send reminders about an upcoming event or sale while suggesting certain products that may resonate with them. If you need help in creating personalized emails for marketing, you may want to consider hiring a digital marketing agency in Perth.


At this point, you may be wondering when is the best time to send emails to prospective customers for marketing. As outlined above, email marketing is best pursued after cart abandonment, product purchase, or for recommendations of a future purchase. It’s best to be both proactive and reactive in sending emails as well, as all these factors combined will further increase your lead-nurturing strategies.

If you’re looking to boost your lead generation strategies from a leading digital marketing agency and web design company in Perth, get in touch with us and experience the lethal difference in your brand.