A lot of websites tend to have similar designs – especially homepages. But this isn’t a coincidence: essential aspects such as your logo and mission statement are important to include, and these are just some quick examples. However, the home page is a lot more than that – it’s about engaging users and enticing them to read on. In this article, we’ll talk about ten of the most common elements in website homepage design and how to do it the right way.
1 – Branding elements
This is a no-brainer: the branding elements are the first thing that users see. These include the company logo and the colour scheme. It is essential to properly establish your brand identity and the colour palette that you’ll use on your website.
2 – A clear value proposition
This is the first thing that gets users to read on. They need to know exactly what your website offers and what they’ll get if they click on the ‘learn more’ or ‘read more’ buttons. When your value proposition is strong, users are more likely to stay on your website as they know what it is about.
3 – Compelling sub-headings
A long and all-encompassing sub-heading is boring to read, and it’s not often that your users will make it to the end. Instead, you should use sub-headings to break up the main text and keep people interested.
4 – Your mission statement and headlines
There’s something about a good headline that makes people click on it. It’s essential to have one that is compelling and interesting. You can also incorporate your mission statement in it to make it more appealing to users.
5 – Social media icons
It’s not enough to rely on a single social media channel in order to spread the word. People follow you on social media channels because they want to stay up to date with what’s going on with your company.
6 – Photos
Photos are a great way to break up long text and make your website more appealing. You can use them to illustrate the key values of your business, and you can also create a clear and interesting timeline of events in the process.
7 – Video
Video is a powerful tool for a website, especially home pages. It’s all about the experience: video allows users to get the most out of your website and learn more about your company.
8 – Call-to-action button
Your call-to-action button should make it easy for users to convert. It should be simple and intuitive and lead people to the exact destination that you want them to.
9 – Contact information
It’s not enough to have a strong value proposition. You need to make sure that people know how to get in touch with you. Make sure that your contact information is readily available and easy to find.
10 – Social media share buttons
The social media share buttons are an easy way for you to promote your website. It’s important to have them readily available on your website as they allow users to share your content with their friends on social media.
Conclusion
A well-designed website homepage is a key to a successful website. It’s all about getting users to stay on your website and engage with you. The key is to make sure that everything is easy to find, something that is easy to understand, and something that allows users to easily contact you. This way, you’ll get more users to click on your call-to-action button and, ultimately, convert.
If you need website design in Perth, come to Lethal Digital. We are results-driven and have the content goal of helping our clients succeed. Contact us and inquire today!
