Facebook advertising is one of the most crucial aspects of any digital marketing strategy. Facebook’s nearly 3 billion monthly active user base provides all businesses with an opportunity to show off their product to the broadest audience possible.
Targeting The Right Audience
Facebook ads are all about bringing your message to a very specific group of people. Your market research will lead you to people who are most likely to pay for your products or services.
By engaging with an audience through Facebook’s platform, you can lead them to your website to enter your sales funnel, turning them into a paying customer.
Here are a few simple Facebook ad tips that can help boost your sales:
Produce Video Content
In 2021, the digital marketing industry is all about producing video content. More than 50% of Facebook users prefer consuming content through video, and it’s up to businesses and marketers to cater to them.
Facebook now also prioritises video content, by allowing videos that cross your feed to play automatically. This is the perfect combination that will help you engage your customer with high-quality content. Use video to show your products in action and how they can enrich people’s lives.
Bring video content up to your main priorities, and come up with innovative ideas to draw in your audience. Soon enough, your sales numbers will start going through the roof!
Utilising Boosted Posts
You can repurpose an existing post on your page as an advertisement and use Facebook’s Boost Post option. This promotes it to people who haven’t seen it organically. Besides bringing awareness to old ads, there are targeting options to choose from, so you can send the post to a specific audience likely to be interested in it. You also have the option to boost the post on Instagram, which will help you reach an even wider audience.
Boosting a Facebook post also gives you access to a broader data of performance analytics. This information will help you recalibrate and refine your ad strategy.
Collating Facebook Ads in a Carousel Format
Carousel ads are perfect for showing off different products or offer a closer look at your best-performing product. These ads are more engaging because they encourage user input. People are naturally curious, so they will look through most, if not all, the pictures in your carousel ad.
You can use over 10 images or videos for your carousel ads and you can attach a call to action and a different landing page for each of them. Be as creative as possible when structuring these carousel ads. Simply uploading ten different products may increase your sales, but creating a story across this flexible ad space will be much more engaging to entice new subscribers.
Adopt Facebook Pixel
Facebook ads are a fantastic way to reach a brand new audience, but that doesn’t mean your existing customers should be left by the wayside. You can target people who have already visited your website—they’ve already checked you out and are familiar with your brand, so they are more likely to buy your products or avail of your services.
Facebook Pixel makes all of this possible. After placing this code on your website, it will help you reach people who have already viewed one of your products. Your ads will now be targeted to previous website visitors.
There is endless potential to be found in Facebook’s massive user base, which is why you need a robust strategy to attract people interested in what your brand has to offer. The best way to take advantage of Facebook’s ad algorithm is to hire an experienced professional to help you get the most out of your budget.
Lethal Digital is a one-stop digital advertising agency specialising in Facebook Ads Perth. Our team of specialists can help you tap into Facebook’s targeting capabilities, increase your revenue, and experience long-term business growth. Get a free quote from a trusted and reliable Facebook Advertising Agency today!