Running advertisements on online platforms can become scary, especially for newbies. However, as businesses and companies shift to the internet to achieve a better reach and lead generation, developers have made it easier to run advertisements, even for beginners. For example, Facebook has the almighty, the all-powerful; Facebook Pixel—a code that records a user’s online behaviour.

Despite tracking a user’s online data, the code will only use the information gathered to customise or tailor-fit the advertisements shown to them online and nothing more. Therefore, it is one of the best tools in the industry today, providing accurate results and excellent leads most of the time. However, since the tool is new, there might be questions most people would ask. Here are some FAQs about the Facebook Pixel and why people should use it.

The Basics of Facebook Pixel

The Facebook Pixel is a piece of code to be attached to a website, allowing the platform to track conversions from Facebook ads, optimise ads and build targeted audiences in the future. In a way, it keeps track of the users who already visited the website and targeted them with the appropriate or relevant content they might like seeing on their screens.

Facebook itself provides the JavaScript code that web developers can attach to their client’s websites. Through it, companies can link their platforms to Facebook to see real-time data about their campaign and the target audience logged to it. Once the users log off from their computer or smartphone, they will still see the customised ads after they log back in.

The Benefits of Facebook Pixel

Facebook Pixel is a great way to feel what your target audience is about. For example, if you’re a company that would like to see or track how the website’s statistics compares to the Facebook page’s statistics, you will see the difference in the data presented.

The code is also easy to instal, through three methods everyone can do: manually, partner integration and developer. Through manual installation, developers can manually code the website to insert the piece of information. Meanwhile, developers can select a code to “use as a partner” and run on the site as-is through the events manager. The last way to install Facebook Pixel is by letting a developer do it for your website.

Why Should People Use Facebook Pixel?

A company’s online presence depends on a solid advertising campaign. Promoting online using Facebook Pixel’s generated information about the websites’ last visitors makes it easier for companies to target ads to the right audience. The use of a tracking tool also makes it easier to know the people companies are advertising to and making campaigns succeed all the time.

Facebook Pixel promotes a dynamic way to incorporate the best ads with the right people, generating more value and revenue for the products or services offered. The code is also an ideal way to persuade people into subscribing to the company’s offers, like promos or discounts. Overall, Facebook Pixel makes advertising effective and better for return of investment.


Users were at first afraid of what Facebook Pixel could do to their computers and smartphones. Who wouldn’t? People being told they are tracked and observed to analyse their behaviour online is something to worry about, especially when cyber-attacks are prevalent. However, Facebook Pixel is now one of the best ways to advertise online, on and off Facebook.

Lethal is a digital marketing agency based in Perth. Since our start in 2002, we have become a global company helping small and established businesses through web design and lead generation services. Why settle for a standard website if you can have the best for your business? Discover how to use Facebook Pixel now by scheduling a meeting through our website.