Google My Business: Should You Use It for Your Brand?

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In today’s digital landscape, and with Google being the biggest search engine today, business owners continue to compete for high Google visibility. However, there are still many businesses that don’t use Google My Business (GMB). Meanwhile, there are others that do use the platform but aren’t really maximizing its full potential. Both situations are not ideal, and here’s what you need to know to avoid running into the same issues.

What You Need to Know About GMB

Your GMB listing is your business profile on Google that appeals in local search results and Google Maps. The listing is open to the public, and once you create a profile, online users can add reviews, upload photos and communicate with you. With GMB, you can manage your information and enhance it to make it more effective. With that, you’ll be able to get the most out of your listing.

GMB for Marketing

  • Boost Engagement

When you have your GMB profile set up, you can use it to engage with your target audience locally. Since users can leave reviews on your GMB, you can use this opportunity to read and respond to them, which will help you build an excellent reputation. At the same time, you get to improve your business based on the feedback you receive.

  • Improve SEO

Use keywords in your GMB as well, because they’re helpful. With that, you can extend your Search Engine Optimization (SEO) efforts here to make it more effective and visible to online users. The type of SEO to use here is local SEO.

Incorporate keywords into your profile and optimize them to help them rank in local search results. When you do this, make sure to use relevant keywords, so Google knows what you’re trying to rank for. Also, maintain the quality of the information in your GMB.

  • Upload Information and Content

You can also use this to post content related to your business. Make sure all your information are there, too. And if there are any updates, such as a new site or social media account, you can update it. Keep in mind that it’s very important that you have an updated listing, which is why you need to check it regularly.

GMB for Valuable Business Insights

Your GMB comes with a dashboard that contains various metrics you can use to gain valuable insights. Some of the metrics you can use are how users found you online, the queries they used to find your GMB, the actions they took while looking at your listing and many more.

Conclusion

Every business should have a GMB profile, and it needs to be updated. Working on your GMB will go a long way, especially if you are targeting a local audience. With this, you get a higher chance to show up on the SERPs locally; in turn, you gain more leads that will help your business grow. Although it doesn’t work like a social media platform does, you can still use it to engage with your audience. So, if you’re thinking if you need to set up your GMB, yes, you do. You could be missing out on a whole lot of opportunities if you don’t.

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