How to Create Social Media Posts Your Personal Training Clients Will Care About

three people taking a selfie in the gym to help with their social media strategy

Social media can help you get new clients

When used the right way, social media can help any business grow. Facebook, Instagram, Twitter, and YouTube are great platforms to reach your target audience and get new clients.

A lot of personal trainers think they don’t need a social media presence because they work with clients in person. Even though your work in fitness is face to face, social media can help you reach your business goals. All you have to do is get started.

Engage your followers with competitions

Who doesn’t want to follow someone fun on social media? Competitions can be a great way to get your current followers involved and gain new followers. The exposure you get from running a contest on social media will help you build your client base.

A lot of fitness businesses run giveaway competitions. You can offer a free session or a fitness product to one of your followers. A great way to engage with your followers and use your giveaway to promote business growth is by asking your social media followers to like, comment, share, and tag someone in order to enter the giveaway.

Be a source of the latest fitness new

If you’re a thought leader in the industry, you’ll get new followers. The fitness industry is constantly evolving. With new supplements, fitness fads, healthy lifestyle articles, and innovative equipment constantly surfacing, you have a limitless supply of content at your fingertips. Your clients care about fitness– that’s a given. So post content that will suit their interests.

If you don’t know how to stay in the loop with fitness news, you can try:

  • Setting up Google alerts
  • Following fitness-related news sites or companies
  • Following hashtags

This way, when new information is released, you can be one of the first to post it. The useful information you provide to your followers will keep them engaged and help build your credibility as a fitness guru. You’ll be one of the first businesses they turn to to find out about the latest fitness news.

Provide your followers with tips and tricks

Prove to your followers that you are the personal trainer they should be hiring. By posting tips and tricks online, you’ll be communicating that you know what you’re doing.

Here are some ideas of different tips and tricks you can post about:

  • Different workout ideas (e.g. beginner level, quick workouts, and workouts you can do from home)
  • Healthy living tips
  • Different types of supplements that promote fitness and wellbeing
  • Meal prep ideas
  • How to create fitness goals and stick to them

As a bonus, you could even create weekly or monthly workout videos showing your followers some simple exercises they can do in their own time. Switching up the types of content you post means that there’s something for everyone.

Looking to work with a professional?

If you’re not sure where to start, Lethal can help you with your web design, graphic design, social media, and SEO needs. Contact us at 0438 141 977 so we can start a conversation about your fitness business.