A website is one of the most important platforms that a business or company can have. In fact, a recent study has shown that today’s consumers expect a good brand website from the companies and businesses they transact with. This is why any attempt to improve it is well worth the initial investment. However, building a professional web design can be quite tricky and could easily go wrong if the proper preparations aren’t made.
If you’re thinking of revamping your website design, here are three tips for you to consider:
1. Plan Things Out by Setting Goals
Web design projects usually go awry due to a lack of planning. This is why your site’s design must be cohesive and geared towards a specific goal. It’s definitely not something you can go about in a disorganised manner as this can lead to wasted time and resources on a messily designed website.
You can avoid this by setting goals for your new site. To set accurate goals, you’ll need to identify the key performance indicators (KPI) that you can measure and design your website around improving them. For example, if your goal is to increase engagement on your pages, then you’d most likely want to design your website in a way that will encourage visitors to stay on the pages for a longer period.
2. Choose Function Over Form
One common misconception about web design is that it’s all about aesthetics. And while your website must be visually appealing, it’s not the end-all-be-all of design. One of our main beliefs at Lethal is that web design, above everything else, is all about strategy. When it comes to importance, a site’s form must not overtake its function because your website serves a purpose and isn’t just made for purely aesthetic reasons.
What does this all mean in practice? It means that your website must be designed to bring in more leads and increase sales. The site must both be beautiful and easy to navigate so that you can maintain your visitors’ interest. Lastly, you’ll also want your website to work on a computer and smartphone, so you won’t be excluding a significant chunk of your potential visitors.
3. Get the Pages Indexed
When it comes to redesigning your website, you also shouldn’t be ignoring how the website itself interacts with search engines. The last thing you want is to have a website that people won’t be able to find.
There are several ways you can go about doing this. You can build several pages with internal links that link to the important pages of your site or build a sitemap file that contains all of the important pages on your website. The sitemap will tell search engines which pages on your site are important so that they can be indexed. Now, it’s important to note that using a sitemap doesn’t guarantee that the pages will be indexed as that will still depend on the search engine’s algorithm. As such, you should work with a high-quality web design company, such as Lethal, that has years of experience in the industry to provide desirable results in the long run!
At this point, you now know three effective methods to take your website to the next level. Hopefully, the tips shared above will help you make more informed decisions when it comes to your website’s design. In the end, you’ll need to strike the perfect balance between aesthetics and functionality to get the most out of your website redesign!
If you’re looking for help when it comes to redesigning your workshop, Lethal can help you get the job done. We are a results-driven web design agency in Perth that will help you make the most out of your digital platforms. Get in touch with us today for an evaluation so that we can provide you with a strategic solution to help you attain your goals!