Local SEO is a marketing strategy for your business online to make it more visible to people in a specific geographic area. It can be done by including location keywords in your website content or creating separate pages for each location you serve. This digital marketing strategy dramatically increases visibility for businesses that serve a specific region, city, or town.

You can do some things to maximise your digital marketing campaign. First, make sure that your website includes relevant keywords for your locations. For example, if you have a business in Los Angeles, include keywords like “Los Angeles,” “LA,” and “Southern California” in your website content.

You can create a separate page for each location with unique content and keywords. It will help search engines understand that you have a presence in multiple locations, and it will help you rank for searches from those areas. These tips can optimise your website and attract more customers from your target area.

Make and Optimise a Google My Business Account

Are you looking for ways to improve your local SEO and get your business found on Google? Then you must create and optimise a Google My Business (GMB) account.

GMB is a free listing that allows businesses to manage their information on Google Search and Maps. By creating and optimising your GMB listing, you can help improve your visibility in local search results, eventually leading to more website visitors and customers.

Generate Reviews

One of the best ways to improve your local SEO is by generating positive reviews. Reviews can be beneficial for potential customers trying to decide whether or not to make a purchase. If you have not done so, you can ask customers to leave a review after receiving and opening your package.

You can offer incentives like discounts or loyalty programs to get more customers to leave reviews. You can set up an email campaign that reminds customers who have not left a review yet to do so.

Use Geo-Targeted Keywords and Content

As an entrepreneur, you know that one of the best ways to attract new customers is to ensure your website appears on top of the search engine results pages (SERPs). But what if you could go a step further and target your website content specifically to searchers in your local area?

That is where geo-targeted keywords and content come in. Using these techniques, you can make your website more relevant to searchers in your target market, leading to more visitors and, ultimately, more customers. Here is a closer look at how you can use geo-targeted keywords and content to attract new customers:

  1. Identify your target market. 
  2. Research geo-targeted keywords. 
  3. Use geo-targeted keywords in your content.
  4. Optimise your website according to the latest digital marketing trends. 
  5. Promote your geo-targeted content.

Choose a Reputable SEO Agency

You can do many things to optimise your website for local search, but it can be challenging to keep up with all the latest changes and trends. That is where a local SEO company comes in. A reputable agency can help you ensure your website is optimised for local search and help you keep up with the latest trends. 


There are many factors to consider when optimising your website for search engines. However, the most important thing to remember is that optimization is a continuous process. You can never “finish” optimising your website. 

As the search landscape evolves, so too must your optimization strategy. You can ensure that your site consistently ranks high in search results by monitoring your website’s performance and making adjustments.

You can achieve all of these through the guidance of Lethal. As a seasoned SEO agency in Perth, we can be your partner in your digital marketing campaign. Call us now so that we can talk about your business!