ECOMMERCE ▸ EVENT HIRE
Eventright
Raising the bar on portable bar branding
BRANDING
SHOPIFY
WEB DESIGN
COPYWRITING
View website:
www.eventright.com.au
Attended an event in Perth lately? Chances are you’ve had a drink poured from an Eventright portable bar. Eventright has been dominating the portable bar scene with their smart, modular customisable bar systems.
Eventright came to us ready to usher in a new era. Polished, bold, friendly, a digital presence that communicated their product in a simple, fun, digestible way.
Together we etched out a full brand refresh, tight visual identity, built them a brand new website from the ground up, breathed fun into their copywriting and developed a unique brand illustration and animation style just for them.
Let’s see how we raised the bar for Eventright. Cheers!
The challenge for this project laid in communicating Eventright’s dynamic, modular bar hire to people who didn’t yet know how brilliant (or customisable) it could be.
Our approach? Use bold custom illustration and subtle animation to instantly show off the bar’s flexibility – from setup to sizing to branding. The visuals balance clean, sharp UI with playful, easy-to-follow illustrations that make the concept feel fun and functional at a glance.
We paired this with relaxed but informative copywriting that spoke to both the detail-oriented planner and the ‘just give me the gist’ browser. The end result? A bold, friendly digital presence that’s as customisable and seamless as the product itself.
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