ECOMMERCE ▸ KID'S ACCESSORIES
That’s My Backpack
Kid’s backpacks just became Insta-worthy
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View website:
www.thatsmybackpack.com.au
Say goodbye to loud, cartoon-covered bags and hello to quietly luxurious, thoughtfully designed corduroy backpacks from That’s My Backpack.
Founder and mum Frances came to us with one goal: to refine her brand’s digital presence and elevate the online experience to match her product’s timeless aesthetic.
We delivered a complete refresh – from a reimagined website that’s as functional as it is beautiful, to a fully overhauled email marketing ecosystem built to convert with charm, clarity, and a little cheek.
Here’s how we helped usher in a new era for That’s My Backpack.
In a saturated market such as children’s accessories, the core challenge with this project was to showcase what made these backpacks so special in a simple, fast, and beautiful way.
We achieved this by spotlighting UGC imagery, celebrating authentic testimonials from happy customers, and highlighting each backpack’s thoughtful features.
To help connect the brand to it’s vibrant and bustling presence on Instagram, we also integrated shoppable video throughout the website to allow prospective customers to see the bags in action, and how the custom embroidery was created.
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