The future of activewear isn’t plastic… it’s wild
WEB DESIGN
SHOPIFY
EMAIL STRATEGY
COPYWRITING
View website:
www.wildbody.com.au
Meet WildBody, Australia’s first organic, low-tox, size inclusive activewear brand. Created by founder Jade after devastatingly being diagnosed with kidney cancer at the age of 33, she began searching for answers, and found them in the hidden toxins of everyday life – clothing included.
WildBody exists to connect women to a new innovation of activewear, crafted with organic cotton, no pesticides, no toxins, low-tox dyes, and ethical labour. Think of it like wellness you can wear.
And we were thrilled to bring the mission to life with an intentionally crafted website, brand development, EDMs, and more.


We knew from the beginning that WildBody wasn’t meant to look or feel like a typical activewear brand. Their digital presence needed to embody luxury, wellness, innovation, and a distinctly feminine confidence.
Jade came to us with a logo, and from there we built out her full brand identity – shaping a calm-yet-certain tone of voice, a polished and grounded type and colour palette, and an online experience that feels like a breath of fresh air to move through.
We paired this with a simple, purposeful email strategy designed to elevate the customer journey rather than overwhelm it. Just like the activewear itself, we found that sometimes the most powerful choice is the one that feels most effortless.







