Shopify is one of the most popular e-commerce platforms available today. It offers many features and functionalities that allow online businesses to sell their products and services effectively. However, just like any other e-commerce platform, it requires proper optimisation to succeed in the highly competitive online business world.

We’ve discussed the benefits of optimising your Shopify store for SEO in part one. In this article, we will discuss some SEO strategies you should implement to improve your online store’s visibility, attract more traffic, and increase sales.

1. Conduct Keyword Research

Keyword research is the foundation of any successful SEO campaign. It involves identifying the most relevant and profitable keywords and phrases that your target audience uses to search for your products or services. By conducting thorough keyword research, you can optimise your store’s content, titles, descriptions, and tags to improve your search engine rankings and attract more traffic.

Start by using tools like Google Keyword Planner or Ahrefs to generate a list of relevant keywords for your business. Focus on long-tail keywords with high search volume and low competition, as these are often easier to rank for and more likely to convert into sales.

2. Optimise Your Product Pages

Your product pages are the most critical pages on your Shopify store. They are where potential customers land when they click on your search engine results, social media ads, or other digital advertising assets. So, optimising them for SEO is crucial to attract more organic traffic and increase sales.

To optimise your product pages, add descriptive and unique product titles and descriptions that include your target keywords. Also, add high-quality product images and videos that showcase your products from different angles and perspectives. Finally, include customer reviews and ratings to build trust and credibility with potential customers.

3. Create High-Quality Content

High-quality content is essential for SEO as it helps attract more traffic, build backlinks, and increase engagement. Therefore, you should create high-quality content that resonates with your target audience and provides value.

Consider creating blog posts, how-to guides, infographics, and videos that provide helpful information about your products or services. You can also create content that addresses common pain points or questions your target audience may have. Finally, ensure your content is optimised for target keywords and includes internal and external links to other relevant pages on your store.

4. Build Backlinks

Backlinks are essential to SEO as they help improve your search engine rankings and increase your online visibility. It’s necessary to build high-quality backlinks from authoritative websites in your industry.

Start by creating shareable content that other websites are likely to link to. Also, reach out to other bloggers, influencers, and industry publications to request backlinks to your online store. Finally, consider guest posting on other relevant websites to build backlinks and increase your online visibility.

5. Optimise Your Shopify Store’s Technical SEO

Technical SEO refers to optimising your store’s technical aspects, such as site speed, mobile responsiveness, and crawlability. By optimising your store’s technical SEO, you can improve your search engine rankings and attract more traffic.

Start by using tools like Google PageSpeed Insights or GTmetrix to identify any technical issues affecting your site speed. Also, use a responsive theme that ensures your store is mobile-friendly and easy to navigate on different devices. Finally, optimise your site structure and URLs to make it easier for search engines to crawl and index your content.


Implementing these Shopify SEO strategies can help improve your online visibility, attract more traffic, and increase sales. However, SEO is an ongoing process that requires continuous optimisation and monitoring. Therefore, tracking your SEO performance regularly and making necessary adjustments to improve your results is essential. With the right SEO strategy, you can take your store to new heights and achieve your online business goals.

Work with the experts when it comes to optimising your e-commerce store for SEO. At Lethal, we have a team of digital advertising professionals who can help you achieve your goals. Contact us today for a consultation and take the first step towards improving your online presence.