Digital marketing for fitness businesses and personal trainers

Digital marketing is one of the most effective tools for small businesses but figuring out how to get started can feel daunting. Different sources will recommend different tactics, and with all the options it’s hard to know what digital marketing tools you should start with. We have outlined four easy digital marketing tactics specifically aimed to help fitness professionals.

1. Make fitness videos

Instructional workout videos make for great promotional materials. Since you already spend your days teaching others how to reach their fitness goals, this option is a no brainer. You can post these videos on your website, social media pages, or even create a YouTube channel.

Many fitness gurus have found success by making workout videos available on a variety of platforms. Everyone loves being able to search for a workout video and exercise from home. Creating fitness videos provides potential clients with a valuable resource that will pique their interest.

2. Offer package pricing

Your work is valuable. You shouldn’t undersell yourself but creating package pricing might help you make more revenue. When you offer a package, you can have clients sign up ahead of time. This guarantees that they’ll stick it through and keep working with you for at least that set period of time.

Providing discounts and specials makes clients feel like they’re getting value. You can promote your packages on your website and social media as a marketing tactic. This is a great way to ensure you have a steady stream of work.

3. Get listed on fitness trainer directories

There are a lot of personal trainer and fitness directories. Just like people search for the best doctor or psychologist, they search for the best trainer. The two places clients are most likely to turn to are personal training directories or Google. If you already have a Google My Business page, then the next logical step is to get listed.

Personal training directories include information like location, specialties, qualifications, social media, websites, and contact information. Clients can get a feel for who you are and find out what you can offer. This can generate a substantial number of leads.

4. The value of free sessions and other incentives

Freebies and other incentives can get people interested. Offering a free first session is a good way to get a client feeling comfortable and confident in hiring you. You can also use the first session to provide recommendations and a fitness plan for a client which will may lead to paid work.

However, if you’re not comfortable offering a free session, there are several other options for incentives you can offer. You can let clients bring along a friend for free to their sessions which doesn’t cause lost profits but gives individuals a chance to check you out without any financial risk.

You can also provide discounts for referrals. You can choose whatever incentives will work best for your business.

Want more ideas?

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