Every company has an asset that sets them apart from the rest of the competition. This is thanks to a company’s branding, which defines the company’s identity. Branding is an extensive process, as it will represent the company until it decides to rebrand. There are many ways to identify a company’s branding, but the most effective is through its logo.

A company logo is a definitive representation of the company’s values, mission, and culture. It is the first thing people see when they come across a company, so it has to leave a lasting impression. For this reason, a company must create a unique, recognisable, and memorable that will spark a connection between them and their prospects. Of course, a logo can only last so long because a company is bound to attract new prospects, which may not resonate with older audiences. Unfortunately, many companies do not know when to change their logos until it is too late, which can potentially put them out of business.

The Importance of a Company Logo

At its core, a company logo serves as an identifier and a symbol of its brand. It is an essential marketing tool that can be used across various platforms, such as websites, emails, business cards, and social media. By extension, it can also be used on products and services. A recognisable logo can help customers remember and identify a company, increasing their trust.

Furthermore, a company logo can also help attract potential customers. Customers who see a logo they recognise are more likely to become customers. Simply put, it is a way to connect with customers and make them feel like they are part of the company.

Changing Your Company Logo

A company logo is a powerful tool, so choosing one that best represents your business is vital. However, you must also recognise that your logo may need to change over time because as your company evolves, so should your logo.

When changing your logo, it is vital to keep in mind the core values of your company. Your logo should reflect those values and your mission statement. Additionally, you should also consider the trends in your industry, as well as the preferences of your target audience. Otherwise, you may find that your logo is outdated and no longer relevant.

With that out of the way, here are some of the most common signs your logo needs an update:

Dated Styling

Your logo should be timeless, but if it looks like it belongs in the past, it’s time for an update. Look for current trends in design and typography, and update your logo accordingly.

For example, if your logo contains something that used to be popular a decade ago but isn’t now, like a drop-shadow or a 3D effect, it’s time to consider a redesign. Of course, this also applies to other elements such as fonts, colours, and illustrations.

Your Company’s Focus Has Changed

Your logo should represent who you are as a company. If your company has changed significantly, it may be time to update your logo to reflect your new direction.

For example, if you used to focus on one product or service but now offer something completely different, your logo should reflect that change. You may need to update the font, colour scheme, or imagery. Alternatively, you can create a new logo to communicate that your company has changed.

Company Expansion

If your company has recently expanded into a new market or industry, your logo should reflect that. Because of this, you should create a logo specifically designed for the new market or industry. This could include incorporating new colours or images associated with the new field.

This also applies if you are expanding into a new geographic area, you may want to create a logo that is specific to that location. You could incorporate local imagery or colours that are associated with the area. This is a great way to ensure people in the new area recognise your company.

Brand Inconsistency

You should consider revising your logo if your company’s branding is inconsistent across different products and services. This will help create a consistent look and feel for your brand, making it easier for customers to recognise.

To help with this, you should conduct a brand audit to determine which elements of your branding are working and which are not. This could help you to identify what needs to be changed to create a more consistent look and feel for your brand.


Changing a company logo is essential to ensure the company stays relevant, especially in an ever-changing competitive market. It will not be easy, but the effort will be worth it because it will help create a consistent look and feel for your brand, making it easier for customers to recognise. All that matters is that the company logo should stay true to the company’s values and mission.

Lethal provides top-quality services for logo design. We understand the needs of businesses, so we offer comprehensive solutions for social media ads, Google ads, and web design to ensure you get ahead of the competition. Call us today at 0438 141 977 to get a quote!