A great web design can do wonders for your site. Many business owners are aiming to make their page look as unique as possible, and that is all for a very good reason. The thing about designs is that they can invoke a certain feeling or reaction, and especially for a company that is striving to generate as much buzz as possible, that is a goal that very much summarises their business plan.
If you happen to be the owner or designer of a brand’s official page, you know how important it is to convert your leads into paying customers. Sure, you were already able to attract more than enough of them to visit the site through keyword clicks, but are you successful in turning them into actual customers? A customer is different from a lead, as the former definitely pays for your products and services while the latter is more comparable to a window shopper, someone who only takes a peek at what you have to offer and leaves.
All business owners aim to garner more customers; that is why they prefer to raise their conversion rates in no time just to please their investors. In order to do that, they may capitalise on their web designs as well.
If it happens to be your first time hearing about the advantages of web design in raising conversion rates, look no further than our following tips below.
Optimise Your Web Design for Mobile Users
The modern world of marketing and advertising requires business owners to branch out. There used to be a time when they solely relied on their market reach using computers and television. Nowadays, they need to consider smartphone users as well. At first glance, it may seem like there are more people using their laptops and desktops when viewing online content, but recent market research would beg to differ, presenting results that signified the importance of the demographics who get their daily fix of ads through their cellphones.
If you want to convert your leads to paying customers, now would be the time to design your web page around the medium of a smartphone so that you wouldn’t be left behind.
Provide a Concise Call-To-Action
Call-to-action (CTA) is often placed at the end of every article or content. Despite that, they are as valuable as the whole body of promotional ads that you would mostly rather focus on. The thing about CTAs is that they are made to motivate your target audience to react to your content, regardless if it’s an article, a video, or an image. By adding them, you give your brand the chance to gain new customers by converting your leads.
Avoid the pitfall of giving your leads vague instructions and provide them with a concise CTA instead. Remember, proper messaging is always the key, and doing your best to accomplish that in the cleanest way possible will do your company wonders.
Optimise Your Web Content for Faster Loading Times
You will not be able to raise your conversion rates if your online traffic doesn’t even get to see the entirety of your website. Some pages often get clicked away or exited due to slow loading times. You may argue that their internet speed causes such a problem; however, there are times the error would come from the website’s end.
A web page with unoptimised content will load slower due to the huge file size of its videos and images. These elements must be compressed for the whole page to load fast and smoothly, something that users are more akin to check out often.
Conclusion
Raising your conversion rates doesn’t have to be too hard; you just have to make a couple of adjustments to your website so that your target audience will have a great experience with it. By doing this, they will spend more time looking at your content, increasing your chances of converting them into paying customers.
Be sure to optimise for mobile users, provide concise CTAs, and optimise for faster loading times. By following these tips, you will surely boost your customer count and sales in no time.
If you are looking for a company that offers high-quality web design services in Perth, look no further than our expertise here at Lethal Digital. We are a top-notch website design company specialising in graphic design, logo design, web design, Google Adwords, retargeting, amongst other things. Contact us today and let us boost your conversion rates through your pages.
