Ways to Use Google AdWords to Expand Your Online Business

digital advertising

Have you always been hesitating to spend money on digital advertising? Is it because you’re not familiar with the method, or are you afraid to fail using Google AdWords?

While AdWords may seem like an expensive way to make money, its results are obvious and immediate. After using the tool, you will find that it is well worth the money you spend on it.

Below, you will find the advantages of utilising Google AdWords to scale your business online.

AdWords Is More Efficient than SEO

The search engine marketing tactics of SEO and Google AdWords are both useful in increasing traffic and leads. However, a well-optimised AdWords campaign can help a company get to the coveted first page of search results much faster.

Remember that this does not negate the importance of organic sources, which provide more significant long-term advantages. However, AdWords has a better probability of instantly driving more visitors and leads. The platform is also more transparent, and you can see exactly what is going on with the advertisements.

Ads provide rapid visibility at a low cost, whereas SEO provides long-term success, depending on the effort you put into content quality. You can use both at the same time, but be realistic about the time frame for success and the money required for each.

It Boosts Brand Recognition

To rank well for searches, you should include popular brand names and variations in your content. Another benefit of including paid advertising on search and display sites is to increase name recognition.

Thanks to Google AdWords, you can increase site traffic, clicks, and sales for your company. Google collaborated with Ipsos to conduct a study that spanned 12 industries; even industries like automobiles and retail saw an increase in search ads. The study revealed that search ads increased top-of-mind awareness by 6.6 per cent on average.

You Can Easily Reconnect with Website Visitors

Google AdWords has a superb feature for reconnecting with website visitors. Say you have been working on your site and have released an improved version. Search engine traffic might have dropped off, but there are still people who have viewed the pages. You can now use AdWords to find these “e-window shoppers” and advertise to them. 

You can use advertisements to remind people of you and what you can accomplish for them. Visitors who have previously visited your website are more likely to convert to leads when they encounter your remarketing advertising.

It Helps You Track Your Progress Regularly

Traditional advertisements—such as newspaper ads, outdoor billboards, and pamphlets—are notoriously difficult to evaluate. They’re also more expensive than Google AdWords. 

AdWords would give you a detailed report on the campaign’s performance. You’d know who clicked on your ad, how many leads were created, how much traffic AdWords brought in, which keywords brought in the most traffic and leads, and how much each lead cost.

Collecting this information would be useful in determining what marketing strategies worked and which didn’t. You could then alter your campaigns based on this data until you see the best results.

Conclusion

To be on top of your game, keep a watch on your competitors and observe how they promote their businesses. Check out what types of advertisements they run, and compare them to your own campaign. Take advantage of the possibilities that come your way and set yourself apart from the competitors.

Receive outstanding digital advertising in Perth from a high-quality digital media company. Lethal is a results-driven company that aims to educate our audience about the values and benefits we can provide to online businesses. Contact us now to get a quote