Website personalisation is the use of visitor-centric data to provide a customised experience for each individual.
In website design, providing a unique, audience-tailored user experience (UX) is always the goal, but website personalisation goes beyond your initial website template.
Although seemingly futuristic and highly expensive, website personalisation has been a common functionality for e-commerce websites and social media platforms for quite some time now. Shifting this focus towards personalising content for businesses, however, is something that is guaranteed to trend in the coming years. By utilising this functionality ahead of your competitors, your website is guaranteed to provide one of the best UX a website will give.
In this article, we will share with you four ways in which website personalisation will work for your business.
1. Demographics-related Content
One of the best uses of website personalisation is in garnering demographics information so that you will offer a more personal UX. While generalised content is the preference to cater to all people, customised experiences can now branch a niche for particular demographics.
Using gender information, for example, you can display content that reaches out to a particular gender. The age range of a particular user will also affect their browsing experience, so utilising content that is more centralised towards an individual’s range provides them with a better UX as well.
2. Geography-related Content
Utilising geo-tags and linking it with a user’s geographical data may also provide a more linear UX. In doing so, users will be shown services and products that are akin to or popular within the area.
With geographical information of a user, you will effectively provide area-specific landing pages that hold relevant services and locations for that particular user. Providing service information directly related to their geographical position also helps them make quicker and better decisions.
3. Search history-related Content
The use of your search history is also a popular and highly effective method of personalisation. By using particular search words, a more user-centric landing page will result, showing other relevant information upon the first visit. This won’t only allow easier navigability for the user, but it also encourages them to stay longer to keep browsing for relevant information.
As more interactions are made with your website, the data gathered will be quickly used to promote further directed content, displaying successive relevant results for the user.
4. Platform-related Content
The information about what platform or device a user is viewing your website from will also be used for website personalisation. Mobile device users, for example, are more inclined to browse and scroll rather than read, so providing a simpler design will have them stay longer on your website. These users are more inclined to call for a service as well, especially when they’re looking for services on the go.
Conclusion
Website personalisation is the newest advancement that will take your business to the forefront in your industry. By utilising this in your website design process, you provide an improved and more streamlined UX for your visitors, which inevitably increases your search engine ranking. Connecting with your users won’t only entice them to patronise your business, but it will also allow you to build a relationship with your clientele.
Do you want to ensure the best web design for solid user experience? Having trouble with your website personalisation? Get in touch with us today and consult with our renowned results-driven website design company in Perth!
