Google; The Search Engine That Never Sleeps

Google is a platform that is unavoidable for almost every business in the world. Essentially, without Google, it’s impossible for customers to hear about and reach businesses unless they personally and physically know your business exists. Thanks to developers, we’ve come a long way in technological advances that there’s no turning back with the world wide web (www) as it only gets more advanced from here. Millions of businesses around the world are dependent on Google’s search engine to reach their customers and vice versa.

With Google being so prevalent, the benefits of Google Ads Advertising is far more beneficial in reaching more people globally. So how does Google Ads work and what are the benefits of Google Ads Advertising?

How Does Google Ads Work?

When a user searches a query on Google, the search engine then runs an algorithm to determine which ads will be displayed based on the query searched. This process happens every single time a query is typed into the search engine. Ultimately, it’s an effective automated process that helps search queries match with relevant ads. It’s also a competitive platform where advertisers bid on the most commonly searched keywords and terms. However, knowing how to utilise and run Google Ads alone is basically a skill that comes from fundamental knowledge and extensive experience and practice. So, why not leave it in the hands of an expert who knows how to run and manage ad accounts? Now let’s take a look at the benefits of Google Ads.

What Are Top Benefits of Google Ads Advertising?

Measure The Success Of The Marketing Campaign

The most important benefit of running Google Ads is being able to measure the results of your advertising campaign. Knowing which part of your marketing is working and which part isn’t is extremely beneficial for data analysis to further optimise and enhance the campaign performance by reducing the cost per result. Google Ads provide a whole lot of data which can make anyone looking at the data to feel puzzled. However, the most important kind of data and depending on the goal of the campaign is the conversion data which records a particular action taken on your website by a visitor. This action could be in the form of sales, form submissions or a view of a particular page on your website. From this information, we can measure the return on investment (ROI) or return on ad spend (ROAS) of any campaign. Knowing this will then allow us to further brainstorm robust strategies to increase profitability for your business.

Increase Reach and Awareness

Increasing reach and awareness is especially important for businesses who operate online and would like to reach target audiences at a larger scale. However, this does not necessarily mean that small businesses who wish to target more customers locally or in their surrounding suburbs could not benefit from this. Most importantly, increasing reach is like increasing business exposure in the traditional terms. Traditionally, reach and awareness can be obtained through newspaper advertising, tv or radio commercials and so on. However, traditional methods tend to be very costly and unpredictable. More promisingly, increasing reach through Google Ads are more cost effective and often increase brand awareness more vigorously. 

Target Relevant Audience

Google Ads offer different ways of targeting your customers which ensures your ads are displayed only to relevant audiences. Precise targeting like age, gender, location, language, keywords, devices and so on are some of the ways to ensure that the advertising spend is spent wisely by reaching relevant audiences who are most likely to click and interact with your ad and your business. What’s even more interesting is that we could retarget people who have already interacted with specific pages of your website. We’d need to simply install a snippet of a code where you can then turn on remarketing to website visitors. 

Control Cost

With Google Ads, there’s no minimum requirement for ad spend and you can choose how much you spend per month, per day and per ad. You’ll only pay when someone clicks on your ad. A good starting point for a daily budget is 3x – 4x average cost per click per campaign. After the initial stage, it is recommended to increase budget gradually once you start to see more success.

Final Thoughts on Google Ads For Your Business

In summary, there are obvious benefits to running Google Ads for your business. Having an online presence and digital advertising for your business is no longer an option, instead a necessity now for every business to stand out from their competitors and reach their customers online. Your customers are online every day searching for solutions that your business may offer. Therefore, Google Ads is an excellent tool and even better in the hands of an expert, it can be a great marketing asset to your business.

Need a hand with setting up your next Google Advertising campaign? Contact Lethal Digital today and speak with our certified Google Ads professionals.