It’s important to put a lot of thought into your website design. After all, web design is one of the major factors that can affect a website’s SEO ranking. So, it’s definitely not something you go into without some planning. And to help you plan your website design, here are a few things you need to consider.

Goal and Purpose of Your Site

The first thing you need to figure out is the goal and purpose of your site. Why do you want to have a website in the first place? What are you trying to accomplish? Do you want people to purchase your products or services? Or are you trying to get more traffic and brand awareness?

When you know the goals of your site, you can easily determine what kind of design you need. For example, if you want to generate more traffic, then you may have to use an effective design to attract people’s attention and get them to stay for a while.

It’s important to know the purpose of your site because it will help you figure out what elements to include on your site, what colours to use, and what kind of design you need.

Target Audience

Next, you’ll want to figure out the demographics of your website. You’ll want to know what kind of people you want to be on your site. For example, you may want to focus on your target audience, which will help you determine what kind of design and content you want to use.

At the same time, you want to make sure your design is interesting enough for everyone to enjoy. You don’t want to hard-sell your products and services to your audience. You want to offer genuine value.

You’ll want to focus on what your target audience needs so you can provide it to them in a genuine way.

Information Architecture

Information architecture is the way you organise the information on your website. It’s important to get this right because it will help you create a consistent design.

When you have a clear layout, website visitors will have a better understanding of your site and the information on it. It will also help you create appropriate content, write meta tags, and make your site more useful.

When you’re planning your information architecture, you’ll want to make sure your content is mixed and matched in a way that makes sense.


Mobile-friendliness is one of the most important things to consider in web design. After all, more people are using their mobile devices to browse websites. This means small screens and touchscreens.

These screens come with their own challenges. Since screens are smaller, you’ll want to make sure your site is easy to view on mobile devices. This means having a mobile-friendly design.

You’ll also want to make sure the navigation on your site is easy to use and that you can still deliver the same experience on mobile devices.

You can have a responsive design or a separate mobile website, depending on what works for your business.

Final Thoughts

When you’re planning your website design, it’s important to focus on the goals of your site. You’ll want to make sure your design can deliver on your goals and provide the experience you want your website visitors to get. With the right design, you can also attract more people to your website, give your target audience what they need, and make it easy for everyone to use.

Improve your web design with the help of Lethal. We are a high-quality website design company in Perth that creates websites around a lead generation strategy, email nurturing strategy, and conversion strategy. When you start working with Lethal, not only will you receive a premium website design service, you’ll be working one-on-one with digital strategists that live and breathe the success of your online business through strategically driven online marketing. Get a free quote now!