Responsive search ads (RSAs) are Google AdWords ads that show different combinations of headlines and descriptions to different users in real-time, based on machine learning to identify which variations are most likely to get the user to click. Google allows up to 15 different headlines and up to four different descriptions to be considered in each ad combination. The goal is to increase engagement (click-through rate).
If you are looking to gain more insight on RSAs, read on. Here, you will learn about the benefits of Google RSAs and how they affect search ad strategies.
RSAs can help you reach more people with a single AdWords campaign, which means lower costs per click. With more targeted ads, you can better convert the traffic you attract, and you will spend less time optimising your ads.
Benefits of RSAs
1 – Cost Effectiveness
The best way to use RSAs is to start from the highest level of granularity. The more granular you make your ads, the better your CTR will be. So even if you start from the broadest possible category, you’ll need to add more granular groups or even individual keywords if you want to gain an optimal advantage.
RSAs offer a powerful way to optimise your campaigns. If you set up your campaigns correctly and run them correctly, it only takes a few minutes a week to run the whole show. Advertisers who use RSAs have found that they save anywhere from 10-30% on their ad spend while getting the same or better results.
2 – Time Saved
Advertisers who use RSAs have found that they save anywhere from 10-30% on their ad spend while getting the same or better results.
3 – Improved Quality Score
When you create a high-quality ad campaign, Google rewards you by raising your quality score, which can result in lower CPCs (cost per click). Google also uses your click-through rate (CTR) to determine your product quality and relevance. However, due to the massive amount of data and the multiple variables, it’s challenging for Google to do a good job for every keyword and every ad group. RSAs allow Google to optimise your campaign based on the actual performance of the ads.
The more granular you make your ads, the better your CTR will be. So even if you start from the broadest possible category, you’ll need to add more granular groups or even individual keywords if you want to gain an optimal advantage.
4 – Better Ad Group Quality
Studies show that AdWords ad groups with more than 40 keywords have a better quality score than those with fewer keywords. PPC experts know that it’s a good practice to create ad groups that contain around 40 keywords if you want to optimise your quality score.
Conclusion
RSAs are a powerful way to optimise your campaigns. If you set up your campaigns correctly and run them correctly, it only takes a few minutes a week to run the whole show. Advertisers who use RSAs have found that they save anywhere from 10-30% on their ad spend while getting the same or better results. RSAs allow Google to optimise your campaign based on the actual performance of the ads.
If you need help with Google ads in Perth, come to Lethal! We are results-driven and have the content goal of educating our audience about the values and benefits we can provide to online businesses.
