Writing Good Website Copy for Your Fitness Business

writing copy for your website takes time, so you want to write good copy the first time around

Good website copy is important

Good copy is one of your most powerful tools. When you have incredible content, you’ll make a lasting impression on those who read it. Your website content lets you have a way to tell stories, sell products and services, improve user experience, and prove your credibility.

Even though your business is in fitness and not writing, you’ll need to have good website copy in order to best market yourself. Not only does quality content help with establishing yourself as a professional company, but it helps with SEO, too! Don’t know how to write good copy? That’s okay, because we’re going to tell you how.

How to use website-friendly formatting

As far as format goes, short paragraphs, headings, and bullet point lists will be your best friends. Short paragraphs are easier to scan and read online. It’s good to incorporate headings as well. They break up your content in a well-organised way.

Bullet points are an effective way to present your content more clearly and break up larger chunks of text. It’s also important to note that the most important information should be presented first and least important information last.

Appealing to your target audience

You can have great writing skills, but they’ll go to waste if you’re not writing content that appeals to the demographics you’re targeting. Keeping your target audience in mind while writing website copy is a must. You may want to conduct a target market analysis. Some questions you will want to ask yourself include:

  • What style and voice would best suit your target market?
  • What are potential customers and clients coming to you to find out about?
  • What kind of lingo is acceptable and what jargon should you stray away from?

Be clear and succinct

Don’t ramble on. Writing website copy that goes straight to the point without any fluff is ideal. This doesn’t mean you have to be boring. Instead, you need to understand how to use words and language to your advantage. Above all, making sure your copy is engaging should be priority.

A good way to practice writing succinctly is to start with an outline. Write a list of all the most important facts you need to convey, then use this list to start writing out your ideas. If you start with a concrete list of what you want to say, you’re less likely to include extraneous information that may be distracting or unnecessary for the reader.

Writing SEO-friendly copy

Being able to write SEO-friendly copy is a valuable skill. Because it involves some extra work, you’ll get more familiar with your competitors and target audience while doing the research. Some basic aspects SEO-friendly copy include:

  • Aiming for at least 300 words per page
  • Using keywords
  • Using SEO-friendly formatting
  • Good quality writing

Take some time to familiarise yourself with principles of SEO and then you’ll be prepared to start writing copy that will help improve your rankings.

Still have questions?

Lethal is here to help. Give us a call today at 0438 141 977.