As a small business owner, you may be under constant pressure to keep your brand engaging, market-relevant, and approachable for your ideal customers. Luckily, social media platforms, like Instagram, are there for every entrepreneur to express their unique branding values and become part of different individuals’ everyday lifestyles. You just need to know how your goods and services can benefit as you embark on your Instagram advertising journey. Use this article to get well-acquainted with that and look forward to the return on your investment.

  1. Bolsters your brand awareness online

Since you are either just beginning as a brand or trying to overcome other more-established businesses, it’s recommended that you access all avenues to ensure you are spreading the word about your branding identity, uniqueness, and how it can make a difference in your chosen niche. Instagram is a great way to start strong since it’s the social media to be on if you want to express yourself and find like-minded people who share your interests and goals.

Through Instagram advertising, you can select brand awareness as your main target for your small business. You can use it to boost your post, IGTV content, and stories, allowing more users to see your business name, the logo, and other brand-related components. As you get them to visit your Instagram account, they can like your posts, follow you, and may even get others to join, especially if you offer that extra special something they are looking for!

  1. Provides effective lead generation

Since you are running a smaller enterprise than others, you may think you need to ride the consumer trends from bigger businesses, allowing you to generate more revenue and engage new customers. Luckily, you can now create your own demand and even have customers that support you, even if you are just starting to put out products and services. That’s the beauty of Instagram advertising and targeting lead generation.

If you select leads as your main goal for your Instagram campaign, you can create engaging buyer-oriented content, allowing you to get customers talking about your products and services. It also enables you to insert yourself in the competition by highlighting salient, interesting features of your goods and services. As a result, you can expect more users to notice you on the platform, get paying customers, and generate profits!

  1. Offers a space for customer-business interaction

One of the advantages many small businesses like yours have is the opportunity to create an authentic relationship with your customers. They can even be your friends, family, neighbours, and other individuals in your immediate sphere of influence. However, if you want to grow your operations and reach more markets, you need to cast your marketing net wide to capture big fish.

Luckily, Instagram advertising offers just that when you select engagement as your campaign goal. You can use it for your feed or appear on the Explore page. This way, you can comment replies, private message new supporters, and even foster bonds with consumers from various countries!


Instagram advertising can be your small business’s gateway to being more visible and respected as a brand. It rewards businesses with more leads and engagements through organic reach if you also show high-quality content and are well-informed of user behaviour on the platform. If you wish to venture more into this, remember all the benefits mentioned above and consider investing in topnotch, professional digital marketing solutions, like from our team!

Lethal is the best digital marketing agency in Perth, providing entrepreneurs like you the capabilities to take full advantage of Instagram advertising and other social media platforms. We also specialise in the online customer experience, giving you valuable insights to boost your brand’s online presence. Get your free quote from us to expand your reach, market your goods and services, and stay profitable through the Internet.