As a business, having a logo design that will set you apart from your competitors is essential. After all, it is a symbol of who you are, what you do, and what you believe in. With it, people will easily recognise and connect with your brand. On the other hand, if you’re only a small business, is it still essential to have a logo? The answer: Yes!
In this article, we will share with you three reasons small businesses must also have a distinctive logo:
1. It shows who you are and that you are human
Would you want to do business with a corporation that does nothing more than to pump out products mindlessly with no sense of what their customers feel about it? We highly doubt it. On the other hand, you will surely want to work with a company that communicates with you and shows that they are human and they understand your needs and wants, offering products and services to satisfy all of that.
As you see, humanising your brand helps people connect to you, and sometimes to an emotional level. With a logo, you can evoke that feeling from people and help build a positive connection that not only attracts people to do business with you but also creates loyal customers.
2. It helps people to recognise your brand
With so many businesses around you, how do you get yourself recognised amongst the crowd? Well, as stated in the introduction, it starts with a distinctive business logo!
Even if you all share the same building, your logo is what will set you apart from anyone else. Plus, when you offer products and services, you can stamp your logo on all of them. That way, if customers have already associated you as a company that cares about quality and professionalism, they know that the products they receive will reflect that as well.
3. It creates a good first impression
First impressions are important in garnering more clients to your business! If you make a customer mad from the get-go or leave them frustrated or disappointed with their first interaction with you, chances are that they will never come back again.
If you want to save your reputation and customers, logos can help you make that excellent first impression. However, this will only work if you use the right logo! This is because if you use a typed-out logo, users will end up thinking you are lazy. On the other hand, if you put effort into designing every aspect of your logo, from shapes and colours to all the tiny details that go into it, customers will think that you will put the same amount of care and attention towards them.
Conclusion
You might think that a simple logo design might not do much. In reality, it actually goes a long way. Apart from doing the things we have shared with you, it does so much more, such as fostering brand loyalty, creating brand identity, and helping with consistency. If you have yet to create a logo or wish to redo your logo design, do so right away because waiting will only harm your business!
Are you looking for a professional service in logo design in Perth? Contact us today, and we will hook you up with our best logo designer!
