In today’s world, eCommerce is gaining more popularity, so online businesses use different platforms to manage their digital stores. Among these platforms, Shopify is one of the most popular eCommerce platforms that offer a range of features to help businesses establish their online presence, such as product management, payment processing, marketing tools, and cloud functionality, making it a complete e-commerce solution for businesses of all sizes.
As with any other digital platform, however, Shopify has specific requirements for it to work for an eCommerce business’s benefit. One of these is product pricing tables, which allow businesses to display their products and prices clearly and concisely. The information on product pricing tables makes it easier for customers to make purchase decisions. While it’s easy to create product pricing tables, many businesses often neglect theirs, not knowing that it can significantly impact their sales and overall success.
If you don’t see the value of having product pricing tables, here are some reasons why you should:
1. Drive More Sales
When customers visit your online store, they want to quickly and easily understand the pricing of your products. If this information is not readily available or confusing, customers may become frustrated and leave your site without purchasing. On the other hand, if you have well-designed pricing tables that showcase the prices of your products, customers are more likely to feel confident in their purchasing decisions and proceed to checkout.
2. Improves SEO Ranking
SEO is a fundamental aspect of eCommerce marketing, as it helps drive organic traffic to your online store. Having well-designed pricing tables can help improve your SEO ranking by providing precise and relevant information to search engines. This includes using relevant keywords in your pricing table titles and descriptions and ensuring that your pricing tables are mobile-friendly and have fast loading times. By optimising your pricing tables for SEO, you can attract more customers to your online store and increase your sales.
3. Upsell Your Customers
Upselling refers to encouraging customers to purchase a higher-priced or additional product or service. Well-designed pricing tables can be used as a tool to upsell your customers. You can highlight the value and benefits of higher-priced packages or add-ons by presenting different pricing options and features clearly and visually appealingly. This can increase average order value and overall revenue for your eCommerce business.
4. Better User Experience
Users prioritise convenience when shopping online. With this in mind, product pricing tables can significantly improve the user experience on your eCommerce website because customers can easily compare and make informed decisions by displaying clear and concise information about your pricing options, features, and benefits. This eliminates confusion and frustration, leading to a smoother and more enjoyable shopping experience.
How Do You Add Product Pricing Tables?
The best way to add product pricing tables on Shopify is to use apps. These apps are user-friendly yet functional because they allow you to add product pricing tables without knowing how to code. The best apps for this are as follows:
Elfsight Product Tables
Elfsight is a fantastic application that simplifies creating product pricing tables. With this app, you can effortlessly showcase your tables in a grid or column format and customise them by adding as many columns as needed. Additionally, you can highlight specific cells within your table to grab the attention of your website visitors.
POWR Product Pricing Table
POWR’s product pricing table app simplifies enhancing your tables with a call-to-action button, increasing conversion rates. Moreover, it lets you emphasise specific sections of your tables, effectively capturing the viewer’s attention. The app also offers the flexibility to include various details within your tables to give comprehensive information to your audience.
Pricing Table – Pricing Plans
This app enables you to showcase related products in the tables to encourage customers to make additional purchases apart from their initial ones. Moreover, it allows highlighting specific cells in your columns and providing more detailed information, increasing the chances of conversions.
Product pricing tables are an indispensable asset for eCommerce businesses that use Shopify. For this reason, eCommerce businesses must always ensure their pricing tables are complete and accurate, especially since users will rely on this information for their purchasing decisions. This way, customers can easily compare the different pricing plans and make an informed choice.
Lethal provides top-quality services for eCommerce businesses, including those using Shopify. Shopify is a complex eCommerce platform, so we develop solutions to ensure you remain competitive in the marketplace. Schedule a call today for a consultation!