Let’s be honest here—your biggest goal as an ecommerce business owner is to generate sales and boost your revenue and truthbomb: Advertising can only do so much! If your website isn’t optimised you are leaving money on the table and missing out on sales you’d otherwise make in your sleep!
If you’re running a Shopify store, here are five ways you can instantly optimise your Shopify store to capture those conversions and make big bucks.
1. Optimise your product pages
Your product pages play a crucial role in converting visitors into customers. To optimise your product pages for conversions, start by writing compelling product descriptions that highlight the benefits of your products. Use clear and concise language, and be sure to include high-quality product images from different angles.
Additionally, include customer reviews and ratings on your product pages. Social proof is a powerful motivator, and seeing positive reviews from other customers can increase the likelihood of a sale.
For more tips on how to supercharge your product pages see our 10 tips here
2. Simplify your checkout process
A complicated and confusing checkout process can be a major turnoff for customers leading to lost sales that you otherwise would have captured. To optimise your checkout process, be sure to simplify the steps and reduce the number of form fields customers need to fill out.
Consider offering a guest checkout, which allows customers to make a purchase without creating an account. This can be a significant conversion booster as many customers prefer to skip the whole account creation step.
Be sure to also consider adding multiple payment options, such as Credit/Debit, PayPal, ShopPay, AfterPay, Apple Pay, etc. The more payment options you offer, the more likely customers are to complete their purchase.
3. Offer free shipping
Who doesn’t love free shipping? Nobody. Ever! In fact, a study found that 88% of customers would be more likely to shop at a store that offers free shipping.
If feasible for your business, consider offering free shipping on all orders, or setting a minimum order value for free shipping. If offering free shipping isn’t super feasible for your biz, consider offering flat-rate shipping or a tiered shipping system that rewards customers for spending more.
4. Use abandoned cart recovery
As many as 70% of customers abandon their online carts before completing their purchase. That’s a lot of missed sales! By integrating a cart abandonment email system into your digital toolkit, you can recapture a lot of these missed sales.
We’ll let the stats do the convincing for us here:
- More than 40% of cart abandonment emails are opened
- 50% of these are clicked on
- Out of the opened emails, 21% of them received click-throughs
- 50% of the users who clicked purchased
Shopify offers a built-in abandoned cart recovery feature that automatically sends reminder emails to customers who have abandoned their carts. To supercharge this functionality you can also use third-party apps like Klaviyo to create more targeted, personalised, and optimised abandoned cart recovery emails.
Whether you’re new to having a Shopify website or a seasoned pro, we can take as much or as little off your hands as you like, so you can focus on what you do best: Running your business. We’re a digital marketing agency with a kick-ass team of Shopify experts in Perth. Speak with Lethal Digital today and let’s start taking your online business to the next level using Shopify!