The web has become an integral part of our lives. We use it for entertainment, work, and socialising. A well-designed website can make a huge difference in how we perceive a company or individual. It can also be the difference between a successful online experience and a frustrating one. Web design is essential because it helps create a website that is easy to use, looks great, and is functional. But how does it help e-Commerce websites? Here are some ideas.

1. Attracts Customers to Shop

A well-designed e-Commerce website helps attract customers to shop. The site should have an aesthetic appeal that showcases your products in the best possible light. The layout should be easy to follow, and the overall design should be pleasing to the eye.

Potential customers should be able to find what they are looking for quickly, and the navigation should be intuitive. Although direct, it should have a charming and attractive look. A good website design for an e-Commerce website should balance beauty and function.

2. Incorporates User Experience

A good website design should be based on an in-depth understanding of users and their needs. It means that the website should be designed to provide a great user experience, which is the overall experience a user has when they interact with the website.

The website should be easy to use and navigate. Users should be able to find the information they are looking for quickly and easily. The user interface should become a guide to navigating the website entirely. But it should also consider how the overall experience affects the users’ decision-making process on the website.

3. Provides Information Needed

Your website should include all the information users need about your business. A website design should have a page that includes contact information, store hours, payment methods, and shipping methods. The page’s tab should also be front and centre where people can see it easily.

If users can’t find the information they need on your site, they will likely leave and search elsewhere. All of this valuable traffic is wasted if your website lacks essential information. Users leaving the website also affects how it ranks on search results, prompting the crawlers and notifying them that it is not an excellent website.

4. Easy to Contact

Your website should also make it easy for users to contact your business. Businesses can make getting them accessible by using a phone number, email address, form submission, live chat, or social media. Nowadays, keeping connections with companies is not as difficult as it seems.

Users should feel comfortable contacting you. It helps build trust and confidence in your business, eventually becoming a reason why people would feel the need to stay loyal to the brand, products, or services the website offers. They will likely look elsewhere if they can’t figure out how to contact you.

5. Website Loads Faster

The average website visitor has a short attention span and will likely leave if the page takes too long to load. Websites optimised for speed are shown to improve conversions and revenue. Therefore, considering an excellent web design for an e-Commerce website should make it easier and faster for people to shop and get the things they need.


It is essential to consider web design when starting an e-commerce business. It may be worth investing in a custom web design to ensure that the website appeals to the target audience, is easy to navigate, and has a fast loading speed. If you want to improve your website’s conversion rate and increase revenue, consider an excellent web design for your e-Commerce website. 

Lethal is a digital marketing and website design company in Perth. We aim to assist companies in building and developing their e-Commerce websites, improving their visibility and reach online. As a full-service company, we also provide logo and graphic design services to help clients further. Experience results-driven website design services by getting a quote on our website today.