Landing pages are the most important elements of lead generation. Marketers would not be able to convert website visitors into leads without them. Landing pages enable us to send site visitors to tailored web pages that can capture leads at a much higher rate than generic web pages with forms.
However, it’s much harder to convert visitors into leads than it might seem. This is why we thought it would be useful to put together a brief article discussing how you can make the most out of your landing pages. If this is something that you’re interested in learning more about, read on for five useful tips that will help you improve your website’s landing page.
Remove the Main Navigation
You want to keep visitors on your landing page as long as possible. If you have links on the page, they might click one of them, which creates friction and increases the chance they’ll abandon the page before converting. That’s why you want to reduce friction and leave only essential links on the page. One way to remove excess links is to remove the main navigation.
Keep It Simple
Keep your landing page simple by embracing white space, eliminating ad clutter, and keeping the images and text clear and concise. Keeping it simple will help your visitors focus on what you have to offer, rather than any unnecessary distractions.
Emphasize Your Offer’s Value
Next, elaborate on the offer by using a few brief paragraphs or bullet points. Rather than just describing what the offer comprises, highlight the value of the offer and give readers a compelling reason to download. For example, don’t say “Includes specifications of product XYZ”; instead, emphasize how the product can increase productivity by 50%. In other words, emphasize what the offer addresses for your target audience.
Encourage Social Media Sharing
When you create compelling content, be sure to include social media sharing buttons so that your prospects can share it with their friends and followers. If you add too many buttons, your audience may not know which ones to use. Then they may just abandon them all, so only include the social platforms your audience uses. Also, don’t forget to include an email forwarding option; many of your prospects may only want to share it with their personal network
Only Ask for Information You Need
You might be wondering how much information you should request in your forms. There is no one right answer to this question, but a good rule of thumb is to collect only the information that you need to qualify leads. In general, the fewer fields on your form, the higher the conversion rate. This is because the more fields you add to a form, the more work it will look like, and fewer visitors will be willing to complete that form. On the other hand, if you require less information, your leads will probably be of lower quality because people will not bother to fill out your form. In reality, the best way for you to determine what form length works best for your business is to test different options for yourself.
We hope this article proves to be useful when it comes to helping you improve your website. As you can see, there are a slew of different ways to maximize your landing pages. Be sure to keep everything that we’ve discussed here in mind so that you can make the most out of your website.
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