With more than 1 billion active users, Instagram is a potent platform for businesses to showcase their products and services. While most people use Instagram to share their personal lives, businesses can use it to build their brand and generate sales.

For Shopify merchants, Instagram can be a key source of traffic and sales for your ecommerce website. In this article, we will explore five ways Shopify can turn Instagram posts into sales.

1. Use Instagram Shopping

Instagram Shopping is an excellent feature that allows merchants to tag products directly in their posts. This feature enables customers to click on the tagged product and be taken directly to the product page on Shopify. Instagram Shopping is available in certain countries, including Australia, and can be activated by connecting your Shopify account to your Instagram business account.

2. Leverage User-Generated Content

User-generated content (UGC) refers to any content customers create that showcases your products. UGC is an excellent tool for building trust and social proof with potential customers. On Instagram, UGC can be shared on your feed or your Stories. By sharing UGC, you can show how your products are used in the real world and encourage others to share their experiences.

Shopify makes it easy to showcase UGC on your website using apps such as Yotpo, which allow you to collect and display customer reviews and photos. By displaying UGC on your website, you can increase engagement and conversions.

3. Collaborate with Influencers

Influencer marketing is a potent method for reaching new audiences and boosting sales. Influencers are personalities with a large following and enough clout on social media who can promote your products to their audience. You can tap into their audience and leverage their trust and authority by working with influencers.

Shopify merchants can easily find and collaborate with influencers using platforms such as AspireIQ, which connects merchants with influencers and manages the entire collaboration process. When working with influencers, finding individuals who align with your brand values and can create authentic content that resonates with their audience is essential.

4. Run Instagram Ads

Instagram ads are an effective way to reach new audiences and drive sales. Instagram offers several ad formats, including photo, video, carousel, and Stories ads. With Instagram ads, you can target specified audiences based on their interests, demographics, and behaviours.

Shopify merchants can create and manage Instagram ads directly from their Shopify dashboard using the Shopify Marketing app. The app offers a range of ad templates and targeting options, making it easy for merchants to create and run ads on Instagram.

5. Offer Exclusive Discounts

Finally, offering exclusive discounts to your Instagram followers is a great way to encourage sales and build loyalty. You can incentivise your followers to purchase and increase customer retention by offering special discounts or promotions.

Shopify merchants can create and manage discount codes directly from their Shopify dashboard. By creating unique discount codes for Instagram followers, merchants can track the success of their campaigns and measure the ROI of their Instagram marketing efforts.


Instagram is a powerful platform for Shopify merchants to drive traffic and sales. Merchants can turn their Instagram posts into sales by using Instagram Shopping, leveraging user-generated content, collaborating with influencers, running Instagram ads, and offering exclusive discounts. With the right strategy and tools, Shopify merchants can build a strong presence on Instagram and grow their businesses.

Looking to take your Instagram marketing to the next level? Contact Lethal, the digital marketing agency that can help you optimise your Instagram strategy and drive more sales. Get in touch today to learn more!